If you are the person ultimately responsible for enterprise-wide social media governance, then you know how challenging it can be to conduct a social media audit. The first challenge is getting all departments to agree on the key requirements that should be included in the audit in order to protect the company from digital risks. The second challenge is getting the time and resources dedicated to conduct the audit and produce meaningful reports that demonstrate strong social media governance!
If you have managed to overcome these two challenges and have actually produced a social media audit, the last thing you want to hear is that there are errors or omissions in the audit criteria and final reports.
At Brandle, we not only conduct automated audits every day, but we also see the past audits of companies attempting to update or correct previous manual audit efforts. This post highlights five top social media audit errors or omissions that we see in enterprise brand presence audits. Be sure to include these elements in your next audit to secure your brand presence across the web.
For each item highlighted, we have placed a High, Medium or Low rating for CORPORATE RISK LEVEL and for FREQUENCY of the occurrence.
We hope this helps you have a higher degree of confidence that you are implementing strong social media governance and social media risk management.