With the new social network Ello getting 30,000-40,000 signup requests per hour, the platform has attracted our interest at Brandle. As you may know, our Brandle Presence Manager helps companies discover and track points-of-presence on the web where their enterprise appears to be represented, so this mad rush to create accounts made us wonder "who is really on this network?"
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6 min read
Your boss has just asked you to inventory all the social media accounts used across the enterprise. On the surface, enterprise social media account management may sound simple to your boss but you know it's nothing but.... That's because social media points-of-presence (POPs) can be created by anyone at any time without any form of control or oversight by you or your team.
3 min read
Every industry has adopted social media at different levels and each industry analysis shows a particular pattern of performance with social media. Regulated industries, such as the Mortgage Industry, have the additional burden of keeping their employees’ and agents’ points of presence (POPs) compliant as well as their own branded POPs. Today, we see every industry, regulated or not, jumping heavily into social media.
8 min read
Last week I began a series on Social Media Governance with the first post titled 3 Keys to Managing Your Social Footprint. In that post I stressed the distinction between social presence governance and social content governance. For a decade people have focused their governance concerns on what can and cannot be said within the content stream of social networks, placing guidelines in a corporate social media policy. This is social content governance.
5 min read
Every New Year you naturally begin setting goals and making plans to achieve new heights in your career and personal life. You know that the best way to reach (and exceed) goals is to make a plan, follow it, and adjust when necessary. This is true whether you want to get a handle on those holiday pounds or get a handle on your brand presence in social media.
5 min read
As we've explored before, a business of any size is going to be challenged to stay on top of its social footprint. When we've run social presence audits for hospital networks, we usually find a multitude of social media "points of presence" including those for the corporate brand, individual hospitals, specialty centers, departments, programs, campaigns, doctors, nurses and even the gift shop!