Brandle Social Media Governance Blog

3 min read

The Confusing Truth About Corporate Social Media Monitoring

By Chip Roberson on June 04, 2020

Many companies have a corporate policy stating that employees cannot use personal social media accounts for work. In some regards, this make sense as it is a priority for the business to conduct corporate social media monitoring on corporate accounts. It’s also good practice to use work accounts for work and personal accounts for other interests. However, when corporate social media monitoring comes into play, some platforms make this impossible — specifically Facebook and LinkedIn.
Continue Reading
3 min read

2 Tools for Social Media Security and Team Transitions

By Janet Church on April 08, 2020

During this challenging time of working-from-home, we are all trying to stay motivated and focused to produce the work that can make a difference in the world. Eventually, we and our co-workers will return to the office and the work we do now will help us transition into the business that will be required of us later. At this time, the visibility of what may be "required" is foggy at best, but for those of us in the social media governance space, we do know that the digital world is not slowing down. In fact, social media security is more critical than ever with bad actors taking advantage of consumer fears and political campaigns lying in wait.

Continue Reading
4 min read

Mitigating Social Media Risks During Company Layoffs

By Chip Roberson on March 11, 2020

As I sit down to write this, I can't even think of a working title. What I'm about to explore is not a fun topic but it's a conversation every executive knows is coming. The Coronavirus/Covid-19 pandemic has triggered a series of events, which has destabilized markets and is affecting businesses, large and small, globally. The conclusion to draw is that layoffs are coming and crisis communication is going to be in play. Mitigating social media risks during company layoffs may not be your first crisis concern, but you will want a strategy to protect your global digital footprint and your brands.

Continue Reading
7 min read

3 Social Media Governance Essentials

By Janet Church on March 09, 2020

Sue Serna loves dinosaurs but is not one - here at the Christmas Market in Paris December 2019

Brandle has some amazing customers and we are fortunate to be able to work with top-tier professionals at global companies. These social media governance professionals not only stay on top of changes with each social network, they also must stay on top of what is happening with their brands across the company and across the web. It's a difficult job that balances strategic thinking, risk management practices, marketing trade-offs and extreme detail (all while keeping an eye to any crisis that may arise).

One of our most advanced social media governance professionals is Sue Serna, global Social Media Lead at Cargill. In January, Sue wrote an excellent LinkedIn post titled:

"Don't be a dinosaur! 3 social media governance must-dos for companies of any size."

We thought it would be a great review for Brandle readers, and I have received permission from Sue to share her post here. She got the idea for the post after  speaking with a student about social media governance. 
Continue Reading
3 min read

The First Cross-Platform Social Media Ad Accounts Manager

By Janet Church on January 02, 2020

Brandle, Inc., the pioneer of corporate social media governance, is pleased to announce our newest module for the Brandle Presence Manager — the Brandle Ad Accounts Manager. This module solves the challenges large enterprises face managing cross-platform ad accounts across the company and around the world.

Continue Reading
2 min read

Inactive Twitter Accounts—An Opportunity to Reclaim Your Brand!

By Chip Roberson on December 06, 2019



We've all dealt with it; somebody grabbed your brand's name (or a variation thereof) and is holding it hostage on Twitter. Even worse, they could be misusing it as a counterfeit site phishing customers and sales. Getting that handle back can be tedious, expensive, and is not always successful. But there may be hope if that username is attached to an inactive Twitter account!

Continue Reading
4 min read

Twitter May Release Your Brand Username Soon. Be Ready!

By Chip Roberson on December 03, 2019

As reported by The Verge, Twitter started sending emails to the holders of accounts who had not signed in for six months or more:

Continue Reading
2 min read

6 Phases to Secure and Optimize Your Corporate Digital Footprint

By Janet Church on August 01, 2019

For most companies, brand reputation and recognition is a priority. And if you read global risk research, you know that "cyber risks" and "damage to brand reputation" continue to rank in the top risk concerns of global CEOs. (You can take a closer look at research by Deloitte, PwC and AON.) And when you are talking about brand reputation and cyber risks, you are talking about your branded digital footprint! 

Additionally, a significant portion of a CMO’s budget is allocated across digital channels and social relationships. So ensuring that these channels are secure, effective and monitored is critical. This is why digital governance programs are becoming a key function in major corporations.

Continue Reading
1 min read

Brandle Announces Platform Support for VK and Weibo!

By Janet Church on May 07, 2019

We are excited to announce that the Brandle Presence Manager has added native support for the global social networks VK and Weibo.

This is great news for our global brand companies who need to discover, monitor and manage the digital presence of brands that are sold around the world!

Continue Reading
2 min read

6 Employee Training Requirements for Corporate Social Media Security

By Janet Church on October 16, 2018

There are many digital threat avenues for bad-actors to infiltrate a corporation and social media has become a favorite. Even though there are technology solutions (such as Brandle) that help corporations with these risks, it still takes constant oversight, monitoring, and forward thinking. One area that is often overlooked is employee social media training specifically around the topic of risk to the corporation. This falls into the category of corporate social media security and risk management.

Creating a strong training program to educate employees on the risks and pathways that hackers and phishers use is critical. Delivering the requirements employees must follow to assist with corporate social media security should be mandatory. There are six key requirements that should be part of your social media security training program.

Continue Reading

Featured