Brandle Social Media Governance Blog

3 min read

The Social Media Security Risks Hidden in Your Shadow IT

By Janet Church on October 07, 2020

A universe of applications, many hidden from view, are connected to your corporate social media properties.Uncounted, unmonitored, and ungoverned, each is a potential social media security risk, as well as a real security risk to your enterprise.

Think about the many social media properties, which represent your enterprise, and ask yourself:

  • Over time, how many people have had the ability to connect applications?
  • How many people still have the credentials or permission to connect applications?
  • How many applications now have access to these properties?
  • Have any of those applications been compromised?
  • Have any of the credentials used to log into those third-party applications been compromised?

These are the questions that every corporate Security and Social Media Governance professional should be asking. Because there is a prevalence of hidden security risks from the corporate social media footprint.

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4 min read

New Brandle Features Monitor Social Media Compliance in Posts!

By Janet Church on October 05, 2020

At Brandle, we're all about helping customers govern their corporate digital footprint and mitigate social media security risks. Monitoring compliance in social media profiles has been at the forefront of the Brandle Presence Manager, and now, Brandle is pleased to announce POP Post Governance to help govern social media compliance for posts.  

Why did Brandle venture into social media posts when there are so many other tools that publish and monitor post content? Because the governance and risk perspective is different than the marketing perspective of social media. 

Let's look at POP Post Governance and how it can mitigate compliance and security risks that arise from a corporate social media footprint.

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4 min read

Twitter Hack Escalates Social Media Security Concerns

By Janet Church on July 28, 2020

There is nothing like a social network hack to remind us all that the social media security concerns touted by IT and Risk departments are not only valid but critical. While this recent Twitter hack attacked mainly high-profile verified personal accounts, it is certainly a reminder that security threats exist for corporations. In fact, the larger the digital footprint is for a company, the greater the social media security concern. For marketers and digital governance professionals, these risks are known and we do our best to manage them. Managing governance for a large digital footprint has always had its challenges; and managing social media governance from home adds even more security risks!

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3 min read

The Confusing Truth About Corporate Social Media Monitoring

By Chip Roberson on June 04, 2020

Many companies have a corporate policy stating that employees cannot use personal social media accounts for work. In some regards, this make sense as it is a priority for the business to conduct corporate social media monitoring on corporate accounts. It’s also good practice to use work accounts for work and personal accounts for other interests. However, when corporate social media monitoring comes into play, some platforms make this impossible — specifically Facebook and LinkedIn.
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3 min read

2 Tools for Social Media Security and Team Transitions

By Janet Church on April 08, 2020

During this challenging time of working-from-home, we are all trying to stay motivated and focused to produce the work that can make a difference in the world. Eventually, we and our co-workers will return to the office and the work we do now will help us transition into the business that will be required of us later. At this time, the visibility of what may be "required" is foggy at best, but for those of us in the social media governance space, we do know that the digital world is not slowing down. In fact, social media security is more critical than ever with bad actors taking advantage of consumer fears and political campaigns lying in wait.

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4 min read

Mitigating Social Media Risks During Company Layoffs

By Chip Roberson on March 11, 2020

As I sit down to write this, I can't even think of a working title. What I'm about to explore is not a fun topic but it's a conversation every executive knows is coming. The Coronavirus/Covid-19 pandemic has triggered a series of events, which has destabilized markets and is affecting businesses, large and small, globally. The conclusion to draw is that layoffs are coming and crisis communication is going to be in play. Mitigating social media risks during company layoffs may not be your first crisis concern, but you will want a strategy to protect your global digital footprint and your brands.

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7 min read

3 Social Media Governance Essentials

By Janet Church on March 09, 2020

Sue Serna loves dinosaurs but is not one - here at the Christmas Market in Paris December 2019

Brandle has some amazing customers and we are fortunate to be able to work with top-tier professionals at global companies. These social media governance professionals not only stay on top of changes with each social network, they also must stay on top of what is happening with their brands across the company and across the web. It's a difficult job that balances strategic thinking, risk management practices, marketing trade-offs and extreme detail (all while keeping an eye to any crisis that may arise).

One of our most advanced social media governance professionals is Sue Serna, global Social Media Lead at Cargill. In January, Sue wrote an excellent LinkedIn post titled:

"Don't be a dinosaur! 3 social media governance must-dos for companies of any size."

We thought it would be a great review for Brandle readers, and I have received permission from Sue to share her post here. She got the idea for the post after  speaking with a student about social media governance. 
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3 min read

The First Cross-Platform Social Media Ad Accounts Manager

By Janet Church on January 02, 2020

Brandle, Inc., the pioneer of corporate social media governance, is pleased to announce our newest module for the Brandle Presence Manager — the Brandle Ad Accounts Manager. This module solves the challenges large enterprises face managing cross-platform ad accounts across the company and around the world.

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2 min read

Inactive Twitter Accounts—An Opportunity to Reclaim Your Brand!

By Chip Roberson on December 06, 2019



We've all dealt with it; somebody grabbed your brand's name (or a variation thereof) and is holding it hostage on Twitter. Even worse, they could be misusing it as a counterfeit site phishing customers and sales. Getting that handle back can be tedious, expensive, and is not always successful. But there may be hope if that username is attached to an inactive Twitter account!

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4 min read

Twitter May Release Your Brand Username Soon. Be Ready!

By Chip Roberson on December 03, 2019

As reported by The Verge, Twitter started sending emails to the holders of accounts who had not signed in for six months or more:

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