There is nothing like a social network hack to remind us all that the social media security concerns touted by IT and Risk departments are not only valid but critical. While this recent Twitter hack attacked mainly high-profile verified personal accounts, it is certainly a reminder that security threats exist for corporations. In fact, the larger the digital footprint is for a company, the greater the social media security concern. For marketers and digital governance professionals, these risks are known and we do our best to manage them. Managing governance for a large digital footprint has always had its challenges; and managing social media governance from home adds even more security risks!
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Brandle is excited to announce POP POSTS, our new content monitoring feature of the Brandle Presence Manager GRC Module. Since our launch in 2011, we have always monitored the profile content on the social media properties. Our focus was to discover and monitor the representation of the social property to catch bad actors creating counterfeit sites and to discover stale POPs (points-of-presence) that our customers needed to remove from their digital footprint. We left the content stream to publishing and listening platforms. But as social media governance and compliance needs have grown, our customers have requested that we expand our compliance features to the content stream (also called "post" area) of social media. Now, Brandle proudly boasts that POP Posts for the Brandle Presence Manager delivers comprehensive social media monitoring and compliance for all content in social media!
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During this challenging time of working-from-home, we are all trying to stay motivated and focused to produce the work that can make a difference in the world. Eventually, we and our co-workers will return to the office and the work we do now will help us transition into the business that will be required of us later. At this time, the visibility of what may be "required" is foggy at best, but for those of us in the social media governance space, we do know that the digital world is not slowing down. In fact, social media security is more critical than ever with bad actors taking advantage of consumer fears and political campaigns lying in wait.
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We are fortunate that much of the Tech industry is able to work from home during our current Covid-19 pandemic. Brandle fully supports our employees to be remote workers during this time, and we are ready to help our customers in anyway we can. This is why we turned our attention to release a new feature set called Tasks.
We know that teams get into their own work rhythm inside a company. Managing team duties and tasks around social media and digital governance can be more complicated when everyone is working from home. So we decided to create some features to make it easier for remote workers. Brandle Tasks has been on the development roadmap, but we expedited the code and testing this past week to help our customers who are newly working from home. This feature is offered to all of our customers at no additional fee.
Brandle Tasks can now help you manage team responsibilities, track specific tasks, and mark them as complete from within the Brandle System.
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Brandle has some amazing customers and we are fortunate to be able to work with top-tier professionals at global companies. These social media governance professionals not only stay on top of changes with each social network, they also must stay on top of what is happening with their brands across the company and across the web. It's a difficult job that balances strategic thinking, risk management practices, marketing trade-offs and extreme detail (all while keeping an eye to any crisis that may arise).
One of our most advanced social media governance professionals is Sue Serna, global Social Media Lead at Cargill. In January, Sue wrote an excellent LinkedIn post titled:
We thought it would be a great review for Brandle readers, and I have received permission from Sue to share her post here. She got the idea for the post after speaking with a student about social media governance.
"Don't be a dinosaur! 3 social media governance must-dos for companies of any size."
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Brandle, Inc., the pioneer of corporate social media governance, is pleased to announce our newest module for the Brandle Presence Manager — the Brandle Ad Accounts Manager. This module solves the challenges large enterprises face managing cross-platform ad accounts across the company and around the world.
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A company’s digital brand presence is represented by the number of points of presence (POPs) –– social media accounts, web pages, micro pages, and digital profiles –– associated with that company. (Note, a company does not have to have control of a POP for it to be a part of its brand presence.) Some companies have a very large brand presence (or digital footprint), which contain hundreds, or even thousands, of POPs. But if the brand presence is disjointed, off-brand, or filled with rogue accounts, how strong can the customer experience (CX) be?
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The process of governing your digital landscape is a risk management practice that is never finished. The web is a fast-moving place and nothing in digital is static. This means that a quality governance program needs to quickly adapt to changes in social and digital environments as well as corporate priorities and policies.
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Social media governance is a two-pronged approach. The first aspect of social media governance relates to protecting a business’s brand from internal and external threats. The second is directed at improving brand reputation. Companies that focus on both of these areas will ultimately protect and strengthen the corporate brand. This article will focus on how to optimize your brand reputation in four steps:
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At Brandle, we spend a lot of time guiding corporations on how to create a successful social media and digital governance plan. However, for real governance success, it is essential to prepare a digital governance foundation. Creating this foundation is the way to ensure executive support and global adherence to the plan! And working the plan is how the corporation can strengthen its digital brand reputation and reduce risks that may threaten brand health. While each company faces unique challenges in regard to digital governance and compliance, we see the greatest success with companies who first, prepare the groundwork, second, centralize governance, and third, introduce a corporate digital governance plan.
This post will take you through the five elements to prepare the groundwork for a successful digital governance plan and program!