Brandle Social Media Governance Blog

Janet Church

Janet is a co-founder of Brandle, and is focused on Marketing and the Customer Experience.

Recent Posts

3 min read

The First Cross-Platform Social Media Ad Accounts Manager

By Janet Church on January 02, 2020

Brandle, Inc., the pioneer of corporate social media governance, is pleased to announce our newest module for the Brandle Presence Manager — the Brandle Ad Accounts Manager. This module solves the challenges large enterprises face managing cross-platform ad accounts across the company and around the world.

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3 min read

Why Digital Brand Presence Consolidation Leads to Better CX

By Janet Church on November 22, 2019

A company’s digital brand presence is represented by the number of points of presence (POPs) –– social media accounts, web pages, micro pages, and digital profiles –– associated with that company. (Note, a company does not have to have control of a POP for it to be a part of its brand presence.) Some companies have a very large brand presence (or digital footprint), which contain hundreds, or even thousands, of POPs. But if the brand presence is disjointed, off-brand, or filled with rogue accounts, how strong can the customer experience (CX) be?

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3 min read

5 Steps to Monitor, Protect, & Review Your Digital Landscape

By Janet Church on August 29, 2019

The process of governing your digital landscape is a risk management practice that is never finished. The web is a fast-moving place and nothing in digital is static. This means that a quality governance program needs to quickly adapt to changes in social and digital environments as well as corporate priorities and policies. 

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2 min read

How to Optimize Your Digital Brand Reputation

By Janet Church on August 28, 2019



Social media governance is a two-pronged approach. The first aspect of social media governance relates to protecting a business’s brand from internal and external threats. The second is directed at improving brand reputation. Companies that focus on both of these areas will ultimately  protect and strengthen the corporate brand. This article will focus on how to optimize your brand reputation in four steps: 

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5 min read

5 Essential Elements to Prepare Your Digital Governance Foundation

By Janet Church on August 16, 2019

At Brandle, we spend a lot of time guiding corporations on how to create a successful social media and digital governance plan. However, for real governance success, it is essential to prepare a digital governance foundation. Creating this foundation is the way to ensure executive support and global adherence to the plan! And working the plan is how the corporation can strengthen its digital brand reputation and reduce risks that may threaten brand health. While each company faces unique challenges in regard to digital governance and compliance, we see the greatest success with companies who first, prepare the groundwork, second, centralize governance, and third, introduce a corporate digital governance plan.  

This post will take you through the five elements to prepare the groundwork for a successful digital governance plan and program!

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2 min read

6 Phases to Secure and Optimize Your Corporate Digital Footprint

By Janet Church on August 01, 2019

For most companies, brand reputation and recognition is a priority. And if you read global risk research, you know that "cyber risks" and "damage to brand reputation" continue to rank in the top risk concerns of global CEOs. (You can take a closer look at research by Deloitte, PwC and AON.) And when you are talking about brand reputation and cyber risks, you are talking about your branded digital footprint! 

Additionally, a significant portion of a CMO’s budget is allocated across digital channels and social relationships. So ensuring that these channels are secure, effective and monitored is critical. This is why digital governance programs are becoming a key function in major corporations.

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3 min read

Why Unknown Social Media Accounts are Critical to Your Digital Risk Management Practice

By Janet Church on July 18, 2019

What large corporations don’t know about their digital brand presence can hurt them. Corporations that conduct global business and have a global following are likely to have hundreds –– if not thousands –– of points of presence (POPs) that relate to their brand. And hundreds more POPs that they aren’t aware of. Sometimes these accounts are created by well-meaning fans. Other times, they’re made by counterfeiters or cybercriminals who are planning to damage a company’s sales (and brand reputation). In this post we’ll highlight four key benefits of discovering your unknown brand presence, and why it’s critical for your digital risk management practice. 

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3 min read

New 2019 Facebook Changes That Will Affect Brands

By Janet Church on July 16, 2019

Facebook is making big changes, and as a result, businesses are going to be affected by them. In March, Mark Zuckerberg announced that Facebook services would be moving toward a more privacy-focused model. Given the social media “climate” of the past several years we can agree that some changes are good, even though we feel the pain when it requires unplanned changed is our business activities. 

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3 min read

Social Media Compliance for Financial Advisors: 6 Errors and Omissions!

By Janet Church on June 27, 2019

When it comes to social media compliance, omissions and oversights can prove almost as damaging as “active mistakes.” Investment firms and brokerages have to ensure that brand compliance is maintained at all times online. Running an audit of existing social media accounts is a great way to accomplish this. However, it can be easy to overlook certain aspects of social media governance. Here, we’ll provide a checklist to help corporate compliance professionals cover their bases and protect their brand reputation:

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3 min read

The Top 4 Mistakes in Mortgage Social Media Compliance

By Janet Church on June 18, 2019

Businesses in the mortgage and financial industries that commit social media compliance infractions face a number of issues including legal and regulatory concerns, loss of consumer trust, and deterioration of brand reputation. These businesses simply cannot afford to make mistakes in regard to regulatory compliance. In the ever-changing landscape of the web, avoiding social media compliance mistakes can be difficult; employees may unintentionally break from corporate and regulatory policy, and companies may not have the resources or tools to manage their digital presence effectively. Here, we’ll outline four major digital compliance mistakes that are common in mortgage companies and explain what your organization can do to prevent them.

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