To successfully use social media in an enterprise often requires support from the C-Suite. However, when it comes to getting buy-in from the C-level execs, the argument is often "What's the Social Media ROI?" That's certainly a reasonable question but it should not be the only question that is asked. Here's why.
3 min read
Social media ROI vs. Opportunity Cost
Topics:
Brand Presence Management
ROI
W2O Group
socialmedia
Chief Marketing Officer
Chief Information Officer
Social Business
Corporate Legal Counsel
opportunity-cost
Chief Risk Officer
Social Media Governance
Chief Digital Officer
c-suite
Aaron Strout
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