The issue of rogue social media accounts has been in the mainstream news lately, with revelations about false Twitter accounts for various government agencies such as the EPA, NPS and NASA.
However, businesses that consider themselves safely outside of the rogue social media fray because they haven’t yet been targeted – or they feel that they’re too small to capture the attention of adversaries -- need to think again. Social media is quickly becoming one of the largest corporate risk sources for fines, lawsuits and lasting reputation damage.
Below, we highlight the most common – and indeed, costliest – ways that more businesses each year discover the unpleasant truth about rogue social media accounts: