Brandle Social Media Governance Blog

2 min read

Why Social Media Security & Authenticity Require Vigilance

By Chip Roberson on April 15, 2014

This morning I awoke to a private message from an old and distant friend. I don't hear from her very often so this caught my attention. Why was she reaching out to me?

It turns out she had just received a friend request from me via Facebook. I thought this was odd since we're already "friends". I mean, we were talking over Facebook at that very moment! Fortunately, she was skeptical enough to double check with me as this didn't seem right.

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3 min read

NEW Study! Mortgage Industry Social Media Footprint - Being Social Sells!

By Janet Church on March 18, 2014

Every industry has adopted social media at different levels and each industry analysis shows a particular pattern of performance with social media. Regulated industries, such as the Mortgage Industry, have the additional burden of keeping their employees’ and agents’ points of presence (POPs) compliant as well as their own branded POPs. Today, we see every industry, regulated or not, jumping heavily into social media.

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5 min read

Social Media Governance: Reduce Corporate Risk and Strengthen Brand Equity

By Janet Church on February 21, 2014

If you have been following my Social Media Governance series, you know that I have introduced new terms and laid out several processes to help you strengthen your Social Media Governance plan. The last post was all about conducting an effective audit and creating a solid inventory. In this post, Part 3 of the series, I will highlight how you maintain brand equity and reduce corporate risk as a social enterprise. It's all about monitoring what you know, looking for what you don't know, and implementing the governance needed at any given time.

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5 min read

3 Keys to Managing Your Social Footprint. Social Media Governance: Part 1

By Janet Church on January 14, 2014

Every New Year you naturally begin setting goals and making plans to achieve new heights in your career and personal life. You know that the best way to reach (and exceed) goals is to make a plan, follow it, and adjust when necessary. This is true whether you want to get a handle on those holiday pounds or get a handle on your brand presence in social media.

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5 min read

How to Avoid HIPAA Violations in Social Media

By Chip Roberson on December 02, 2013

HIPAA - those are five letters that keep healthcare compliance and risk officers awake at night.

As we've explored before, a business of any size is going to be challenged to stay on top of its social footprint. When we've run social presence audits for hospital networks, we usually find a multitude of social media "points of presence" including those for the corporate brand, individual hospitals, specialty centers, departments, programs, campaigns, doctors, nurses and even the gift shop!

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5 min read

Social Content vs. Social Presence - Don't neglect your social footprint

By Chip Roberson on November 18, 2013

Quickly! Think about how you manage your social media.

I bet what came to mind was some collection of content publishing, listening, or analysis systems. If you're in a regulated industry then perhaps a content compliance or archiving system might have come to mind.

What's the common denominator? Content. That's not a bad thing since sharing content is why we're on social media. However, we're overlooking a fundamental component – Presence!

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2 min read

Social Media Lexicon - What is a POP?

By Chip Roberson on July 23, 2013

In social media, what is a "point of presence" (aka a POP)?

Simply put, it's a general way of trying to reference the various sites, blogs, accounts, pages, boards, channels, streams, etc. that can represent someone or something online. In trying to reference all these various places where a brand – personal or corporate – may be be represented, it was challenging to find one word that can stand in for all those thingumajigs.

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