Taking a social media inventory is a comprehensive process that includes discovering all corporate social media points-of-presence (POPs), so they can be assessed, organized, managed and secured appropriately. Below, we highlight the 3 key reasons why creating and monitoring social media inventory is critical, and should be integrated into the overall corporate risk strategy and plan.
Most businesses have far more social media POPs — and therefore face much more risk — than they realize.
When starting a social media inventory, many business are surprised — or shocked — to discover that their brand names are emblazoned across dozens, hundreds or perhaps even thousands of web pages, platforms, forums, discussions boards and so on. This is often because accounts are set up spontaneously over time vs. in a strategic and structured process. It can also happen when many social media POPs are created by third parties without authorization or permission.