Every few years technology evolves and something wondrous emerges that affects businesses and consumers in a significant way. Often, the new technology replaces an existing technology, or even makes it obsolete. In some cases, it has a major impact on how an enterprise shifts its IT focus to better serve its customers and shareholders. We’ve come to know these impactful technologies as “disruptive.” The most significant “disruptive technology” of the past ten years has been social media; not just for the platforms themselves, but because it takes a significant shift in business culture and operational excellence to incorporate it effectively. In fact, it takes a transformation.
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Brand Disrupted: How Social Media and Brand Protection Technology Converged
Topics:
Brand Presence Management
AON
SalesForce Marketing Cloud
Chief Marketing Officer
brand-protection
Chief Information Officer
Corporate Legal Counsel
Deloitte
Chief Risk Officer
Social Media Governance
Social Media Risk Management
social media risk
Chief Digital Officer
Social Media Compliance
risk management
social media
Clayton Christensen
Disruptive Technology
Social Media Strategist
Altimeter Group
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