Brandle Blog

Social Media Governance: Protect Your Company from Social Media Risks! Part 2


Social media governance is an ongoing process with the primary goal of mitigating risks for your company. Research shows that corporations consider reputation damage as the most crucial risk concern with technology threats in the top ten. Social media risks fall under both of these risk concerns. 

To be successful at managing social media risks, it is critical to have a Social Media Governance Plan in place and to work the plan. It is also critical to ensure the plan ties into the overall corporate risk management program.

Whether you are creating your first Social Media Governance Plan or updating your current one, you need to make sure you cover all of the elements that are important to your company.

In Part 1 of this blog series, we focused on the first steps to prepare for your plan creation:

1.  Gather the Corporate Stakeholders of Social Media Governance, and

2.  Review Corporate Risk Management Priorities

This post (Part 2) continues with the items you need to consider for your Social Media Governance Plan. 

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How to Mitigate Corporate Risks with a Social Media Governance Plan: Part 1

When was the last time you updated your corporate social media governance plan and ensured all aspects of the plan are current, effective, and well-communicated? 

As we stated in our last blog post, research firms have listed risk to brand reputation as the #1 risk concern of global c-level executives, and risks arising from technology in the top 10. Social media can be an in-road for both of these risk concerns. This is why your Social Media Governance Plan is a critical part of the corporate risk program.

We know ... creating an effective corporate-wide plan can feel like a tremendous weight on your shoulders. But reacting to a social media risk event without a plan is a much bigger weight! So to help lighten the load, we're getting you started with a general direction of an effective Social Media Governance Plan. 

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