Social media governance has become a new focus for the social enterprise. This governance practice is all about managing risks to the corporation (that might arise from social media) and maintaining brand standards and reputation across the social networks. Building the right social media governance team is critical to being successful.
Governance over social media is a difficult task. It is generally very detailed work that is ever-changing due to the ever-changing nature of the social networks and the fluidity of engagement. Strong governance needs to be applied cross-company, and spearheading training and process with multiple department heads can be challenging. To be successful at this governance practice, we recommend a two-tiered team approach : the core social media governance team and the extended team.
This post helps you define the team roles and gives you a start on determining your process for cross-company governance communication.