The Brandle® Presence Manager

Our Social Media Audit Tool is Just One of Our Governance Web Presence Management Features!  

 

 

The Brandle Presence Manager is the foundation of our social media governance and web presence management SaaS, designed to deliver social media security and brand protection. With the Brandle Presence Manager, companies are able to Discover fraudulent and stale branded accounts with a continuous social media audit tool; Inventory and manage the accounts you care about most; Organize teams around a centralized living inventory; Monitor accounts for changes to the profile, audience size, and posting schedule; Tag and report on your social and digital footprint; and more. Brandle is the easiest way to Discover, Inventory, Monitor & Patrol the web for points-of-presence representing or associating with your brands!

The Brandle Presence Manager features are segmented into separate tabbed areas. Each area has a rich set of features that allow you to manage your social media and web/domain inventory. The Brandle Presence Manager includes all of the tabbed areas below except for the GRC Module (which is an add-on module).  Within the Inventory tab, you are able to customize the categories for collecting either corporate-owned points-of-presence (POPs) or third-party POPs. Then easily work within Inventory to filter by tags, search for specific information on an account, track account owners, and generate reports.

 

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Brandle Discovery

Discover Social Media, Websites, and Domains

Then choose how you'd like to categorize in your Inventory, hold them in Discovery, or Ignore them. Unlike a manual audit, you'll never need to review the same POP again!

 

Discover Accounts with a Social Media Audit

Brandle audits the web for your corporate web presence by looking for points-of-presence that match your company name, brand, or campaign— authorized or unauthorized. Brandle has seven different inputs to capture 100% of your known inventory. Our input solutions include website and domain Discovery, social media Brand Patrol, spreadsheet input, Bookmarklets, Inventory Sweeper and Search, Campaign and Forms submission. 

Profile Rank grades each discovered POP and shows you the likelihood of a match with your company, allowing you to prioritize.

Brandle Campaigns allow your employees to submit their existing and new POPs for monitoring. 

Scan the avatars for brand recognition and review the last Activity date to determine the priority of managing a POP.

Place the POPs you'd like to monitor into your Inventory by selecting a Category or keep them in a review process in Discovery.
Inventory

Throw away those Spreadsheets

Keep your social media accounts in a single living Inventory that is updated nightly for POP freshness such as posting dates and profile changes.

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Maintain a Living  Inventory - Your Single Source of Truth

Inventory social properties and domains as Corporate Active or Parked Property, or as third-party POPs in Employee, Advocate, Community, Partner or even Infringing rogues. 

Brandle automatically places your social POPs into fifteen different social network areas or as WWW. Upload known POPs from other platforms and Apps to gain 100% coverage of your Inventory. 

Receive email alerts when changes are made to the profiles on POPs. Monitor audience size, last activity date, and the health of the POP (we call POP Pulse).

Create Tag Categories & Tags. Tag each POP so you can organize and pull reports that matter most to your company.


Keep Notes on each POP. Brandle keeps a historical record of each entry made.

Brandle Roles and User Permissions

Work across teams and departments

Invite team members into Brandle to help you manage your global inventory. And maintain a contact database of third-party account owners for communication.

 

Work with Global Team Members and Contacts

There are many stakeholders across an enterprise that take part in a company's web presence including  MarketingHRLegalSalesCustomer Support, and more. With Brandle, everyone can work with the information they need to do their job.

Assign a Brandle Role to any user, such as Administrator, View-only User, or Customized Role. Select specific permissions and scope to ensure tasks are accomplished correctly without access to critical  data.

Communicate with Contacts (employees, partners, advocates, etc.) even if they are not users in the system. Apply Notes to POPs that contacts can read and act on (such as changing a profile to meet compliance concerns).
Brandle Inventory Reports

Reports, KPIs, and the Event Log 

Brandle has tools to help you track your successes and the areas that need work. The Event Log allows you to view how Brandle is updating your Inventory and what tasks global team members are performing.

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Show Social Media Governance Success  

Generate Inventory Reports that matter most: social media success by brand or region, reports by social network, domain reports, risk management process reports, POP Notes reports,  and tag comparison reports.

Create a  Key Performance Indicator dashboard by date range to track governance progress.

Review the Event Log by date range to see all work in process, performed by the Brandle Presence Manager or a team member. 
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