Brandle Blog

Why Social Media Risk Management is About More than Handling a PR Crisis

Corporations spend millions of dollars a year to increase their visibility and mindshare on social media. However, there are times when companies stand out on social media for all of the wrong reasons. Some notorious examples spring to mind:

  • The numerous United Airlines issues highlighting poor customer service.
  • Nivea figuring that it would be a good idea to launch a campaign around the tagline “white is purity.”
  • Pepsi’s recent Kendall Jenner ad where she brings a can of pepsi to a police officer at a protest, undermining Black Lives Matter protests across the U.S.
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New E-book: How to Create a Corporate Social Media Governance Plan

We are pleased to announce the release of our new e-book — The Social Media Governance Plan. A Guide to Implement a Global Risk Management Process for Your Social Enterprise.

This e-book was written by Janet Church of Brandle, and highlights the steps that are essential for corporate-wide acceptance of a social media governance plan and process. 

For over four years, the Brandle Team has been focused on how we can make social media governance and web presence management as easy as possible for companies with a larger portfolio of brands and social media ecosystems. When you spend that much time thinking about (and working with customers on) governance, risk management, and the global structure of an enterprise, you learn a lot! And now we are sharing the knowledge.

Here is what you will learn in this e-book:

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Successful Social Media Governance — Make a Plan & Work the Plan!

This post is the fourth and final entry of our series on how to create and manage a successful Social Media Governance Plan. At this point, you know that your key focus is to mitigate risks for your company that may arise from social media. The main risks that C-suite executives are concerned with are brand reputation damage and technology threats. (See our post on Understanding Key Corporate Risks for more details on C-Suite risk concerns.)

Controlling social media risks is all about creating a solid Social Media Governance Plan and maintaining an ongoing governance process. This series lays out a "best practice" outline that you can use for your company — just customize it to address specific concerns of your company and your industry. 

In Part 1Part 2, Part 3 and  of this blog series, we focused on the first eight steps of your plan:

  1. Gather the Corporate Stakeholders of Social Media Governance, and
  2. Review Corporate Risk Management Priorities
  3. Review the Corporate Goals for Social Media Governance
  4. Analyze Previous Successes, Failures, and Changes
  5. Social Media, Employment, and Industry Law and Regulation Review
  6. Review Corporate Social Media Policy
  7. Social Network Participation and Risk Review
  8. Discovery — Social Media Audit Process 

This is the final post in the series and we will highlight the five steps for processes and procedures of Social Media Governance. 

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Prepare for Your Corporate Social Media Audit! Social Media Governance Plan: Part 3

Social_Media_Audit___Brandle.pngIf you have been following this blog series on how to create a Social Media Governance Plan, you know that the key goal is to mitigate risks for your company. Research shows that corporations consider reputation damage as the most crucial risk concern with technology threats in the top ten.

Social media risks fall under both of these risk concerns, so creating a solid plan and ongoing governance process is certainly a "best practice" for every company. It also is critical to ensure the plan ties into the overall corporate risk management program.

In Part 1 of this blog series, we focused on the first two steps to prepare your plan:

  • Gather the Corporate Stakeholders of Social Media Governance, and
  • Review Corporate Risk Management Priorities

In Part 2, we focused on steps three through six:

  • Review the Corporate Goals for Social Media Governance
  • Analyze Previous Successes, Failures, and Changes
  • Social Media, Employment, and Industry Law and Regulation Review
  • Review Corporate Social Media Policy
This post (Part 3) continues with the process of creating your Social Media Governance Plan and prepares you for your corporate social media audit.  

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Understanding Key Corporate Risks to Better Manage Social Media Risk


Throughout the year we keep our eyes focused on the service firms that conduct research on risk factors facing the C-level suite of global enterprises. Because social media can spread so quickly, the C-suite and the Boardroom have to consider how a major risk event will either stem from or play out on the web. Which means the people leading the digital and social media team need to have strong web presence governance in place to effectively manage these risk concerns.

Now that it is 2016, it's a good time to take a look at last year's risk research and consider what is top of mind for global CEO's. We believe this perspective can help you gain a general understanding of corporate risks and prepare you to have better conversations about the specific risks that your own CEO is concerned about for your company. Why? Because understanding your company's key risk concerns is the first step to developing an effective social media governance plan.

This post highlights the 2015 Global Risk Management research conducted by AON, DeloitteProtiviti (conducted by North Caroline University), and the US CEO Outlook 2015 by KPMG. The top findings you need to consider for your 2016 risk plan for web presence management and social media governance:

  • Damage to Reputation/Brand is the #1 global risk concern in most research.
  • Regulatory and Compliance concerns top all research reports, and
  • Disruptive Technology and Cyberthreats play prominently for all industries.
Your corporate web presence (web and social media sites) are inroads to trigger all of these major risk concerns! 

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Forrester TechRadar: Risk Management and GRC Tools

Nick Hayes of Forrester has just published the December, 2015 report for Security and Risk Professionals. The title of the report is TechRadarTM: Risk Management, Q4.

In this Forrester report, Nick identifies the thirteen most important technology and service categories for risk management at various stages of market maturity, business value, and user adoption.

Hayes raises several issues/opportunities/risks/practices to consider in this report and we recommend it to anyone in the C-suite or who is tasked with managing risk to the enterprise.

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Social Media for Financial Advisors: New Survey Shows Trends

In every industry, good sales and marketing professionals seek external data to support marketing ideas and business decisions. That is doubly true in a regulated industry, like financial services, where a decision could cost the company high compliance fines. So when external data is available, such as meaningful survey results showing social media industry trends, it's a great idea to leverage the findings to update, change, or confirm your existing social media programs.

Recently, Putnam Investments and Socialware conducted social media use surveys among advisors in financial services firms. In this article, I present highlights of the Putnam survey and more detail on the Socialware study.

The biggest data point from the Putnam Investment study that demonstrates why you should ramp up your social media program for advisors is

  • The share of advisors acquiring new clients through social media is up sharply to 79% (from 66% in 2014), with the average annual asset gain from these clients standing at $4.6 million.

The top findings in Socialware's Social Media Trends survey are:

  • 48% of advisors are allowed to create their own social media posts, as well as share pre-approved content
  • The top challenges center around social media risk management 
  • 39% of firms still have no ROI metrics to assess social media program success 

We hope you find information in this article to help you navigate the chasm of corporate risk and build a bridge to social media success!

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The C-Suite Demands Social Media Governance

Over the last 6 months we've seen several large enterprises make commitments to incorporate social media into their governance, risk and compliance (GRC) practices. As a result, digital teams are coming to us with mandates and deadlines to inventory, review and remediate their enterprise's global web and social footprint. This appears to be a harbinger of a sea change in how the C-suite addresses the risks and rewards of social media – in other words, social media governance.

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Enterprise Social Media Account Management

Taming Your Enterprise Social Media Presence

Your boss has just asked you to inventory all the social media accounts used across the enterprise. On the surface, enterprise social media account management may sound simple to your boss but you know it's nothing but.... That's because social media points-of-presence (POPs) can be created by anyone at any time without any form of control or oversight by you or your team.

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Social Media Compliance for the Mortgage Industry

When used properly, web and social media sites are powerful marketing tools which can bring customers to your door; however, they can also bring the regulators knocking. The FFIEC has finalized its guidance on the use of social media by financial institutions and the CFPB has started the door-knocking. Factor in the use of social media by mortgage loan originators (MLOs), which you are also required to monitor, and the compliance challenge is escalated. Now state regulators (for example WA, TX, CA and AZ) are getting more aggressive in overseeing the use of social media and are sending out "intent to audit" letters. Are you prepared to meet the challenge of an audit?

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