Corporations spend millions of dollars a year to increase their visibility and mindshare on social media. However, there are times when companies stand out on social media for all of the wrong reasons. Some notorious examples spring to mind:
- The numerous United Airlines issues highlighting poor customer service.
- Nivea figuring that it would be a good idea to launch a campaign around the tagline “white is purity.”
- Pepsi’s recent Kendall Jenner ad where she brings a can of pepsi to a police officer at a protest, undermining Black Lives Matter protests across the U.S.