Is your brand protected online?
Digital brand protection ensures that businesses are able to identify and remediate threats to their brand reputation. There are many opportunities for companies to promote their brand online, and, as a result, there are just as many possibilities for fraudulent online activities to occur. The sale of counterfeit goods, pirated software, and stolen information cost the US economy an estimated $600 billion in 2016 and it continues to grow. It’s never been easier for fraudsters to infringe on intellectual property in their attempts to fool consumers. Without proper brand protection, a company isn’t just at risk for losing customer trust –– they could also stand to lose a significant amount of revenue.
Businesses with a global web presence face a number of threats related to their brand’s reputation. Counterfeiters may use a number of different methods to detract from a business’s brand. A few common examples include:
- Setting up look-alike e-commerce stores
- Using intellectual property like brand names, logos or slogans
- Phishing for customer information
- Creating fraudulent social media accounts
In addition, well-meaning third-party partners may accidentally include inaccurate brand information on an account or website that misleads customers. Finally, abandoned accounts, run by former employees, may also damage brand reputation.
Brand Protection & Web Presence Management
One key feature of web presence management software is brand protection. Web presence management involves the discovery, monitoring, management and protection of points-of-presence (POPs) related to a given business –– including social media, video sites, websites, blogs, and industry networks.
Web presence management enables professionals to conduct new presence discovery as well as manage a digital inventory. This way, professionals can identify potential threats to their business’s brand online, determine who is operating those presences, and either have them shut down or monitor them closely.
Online threats to a company’s brand can occur across a wide variety of platforms. Companies that are able to implement a strong web presence management system, though, can ensure brand equity, handle threats as they arise, and promote corporate compliance at all levels of the business.
Brand perception and customer trust are extremely high priorities for modern corporations. While businesses can’t stop hackers, counterfeiters, and “haters” from attempting to undermine their efforts, they can take action to manage these POPs to protect their brand.
At Brandle, we specialize in social media governance and web presence management, and we can help your business gain a clear picture of its online presence. We then will help you stay o top of your online branded ecosystem and threats.