Social media security is a serious priority for every corporation.
Since 2011, cyber criminals have been steadily increasing their fraud activities with social media accounts to undermine business brands. CIO Insight reports that cyber criminal activity has increased 70% on social media (and that trend does not appear to be slowing down). CIO Insights also states that worldwide security breach costs will grow from $3 billion in 2015 to $6 Trillion in 2021. That's a lot of crime, and a lot of damage to brand reputations worldwide.
Some social media security risks that businesses face on a regular basis include:
And more...“According to Cisco, Facebook scams were the most common form of malware distributed in 2015; the FBI said that social media-related events had quadrupled over the past five years; and PwC found that more than one in eight enterprises suffered a security breach due to a social media-related cyber attack.
One of the most effective ways to mitigate against cyber security threats is to educate employees members about them. General employees should understand social media policy –– in relation to conduct on both corporate and personal accounts. Social media accounts managers and Employee brand ambassadors should be informed about the tactics phishers and hackers use. And professionals who deal with social media accounts directly need to have a deep understanding of brand policy and procedures on social media. Even minor inconsistencies or errors within a page profile can make a brand more vulnerable to cyber attacks.
Here are a few training tips that employees can use to protect their personal and professional accounts:
Social media emergencies happen, and a large corporation with a global presence has to anticipate the wide variety of issues that could affect their presence on social media. Everything from internal issues like lost passwords, to external forces like natural disasters or civil unrest could present a security concern for major corporations. The key isn’t to try and avoid these inevitable problems, but rather to have protocols in place to mitigate against them. Employees need to understand brand standards and policies, as well as how they should handle potentially risky situations. Quality social media compliance training can go a long way toward that.
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Social media security is a key element of a successful social media governance program. At Brandle, we have years of experience helping companies form working models to protect their company’s accounts on social media and strengthen their overall brand reputation. Our products are designed to make governance easier than ever before. Identify, monitor, and manage your brand presence with Brandle. Contact us here to get started today with a demo of our social media security tools.