Social media governance is an ongoing process with the primary goal of mitigating risks for your company. Research shows that corporations consider reputation damage as the most crucial risk concern with technology threats in the top ten. Social media risks fall under both of these risk concerns.
To be successful at managing social media risks, it is critical to have a Social Media Governance Plan in place and to work the plan. It is also critical to ensure the plan ties into the overall corporate risk management program.
Whether you are creating your first Social Media Governance Plan or updating your current one, you need to make sure you cover all of the elements that are important to your company.
In Part 1 of this blog series, we focused on the first steps to prepare for your plan creation:
1. Gather the Corporate Stakeholders of Social Media Governance, and
2. Review Corporate Risk Management PrioritiesThis post (Part 2) continues with the items you need to consider for your Social Media Governance Plan.