There is nothing like a social network hack to remind us all that the social media security concerns touted by IT and Risk departments are not only valid but critical. While this recent Twitter hack attacked mainly high-profile verified personal accounts, it is certainly a reminder that security threats exist for corporations. In fact, the larger the digital footprint is for a company, the greater the social media security concern. For marketers and digital governance professionals, these risks are known and we do our best to manage them. Managing governance for a large digital footprint has always had its challenges; and managing social media governance from home adds even more security risks!

Serious social media governance leaders know that a crisis event is in their future.  A social media crisis is not an "if" but a "when" situation. So the real question is: are you and your corporation ready to take charge and mitigate the risks when it happens? Recently, the NFL was put to the test when the hacker group OurMine decided to wreak havoc with team and player social media accounts. It's a good time to think about that event and ask yourself if you and your corporation are prepared to manage a social media crisis event like the NFL accounts being hijacked by hackers?