A growing number of businesses of all sizes — from small startups to large enterprises — are tapping their workforce to extend their social media footprint. When this strategy is done correctly, the rewards and ROI are considerable. For example:
- Content shared by employees generate 800 percent more engagement than content shared by brand channels (Source: Social Media Today).
- Leads generated through employee social marketing convert 700 percent more frequently than other leads (Source: IBM).
- Brand messages posted or shared by employees are re-shared 24 times more frequently than brand messages posted or shared by businesses (Source: MSLGroup).
- Extending your brand standards and voice with employee social reach strengthens your brand recognition.