Brandle Social Media Governance Blog

3 min read

Web Presence Management for a New Mobile App — Snapchat & Peach

By Chip Roberson on March 09, 2016

All around us, the world seems to be going “mobile first”. Given almost all of us walk around with a powerful computer in our pocket, that’s not terribly surprising. However, if you’re an enterprise trying to keep track of each corporate web presence, new mobile-only apps like Snapchat and Peach may be causing you some frustration. 

How do you find and keep track of the accounts your employees may be creating to represent (or protect) your products and brands? It’s not like there is an obvious URL one can type into a browser to go to the app as the whole user experience happens on the phone.

However, all is not lost.

While it may seem that each mobile app is an island to itself, that’s usually not true – especially when the app is just getting started. When the app is young, it focuses mainly on building an audience and that requires a streamlined sign-up and invitation process.

Continue Reading
8 min read

Successful Social Media Governance — Make a Plan & Work the Plan!

By Janet Church on March 02, 2016

This post is the fourth and final entry of our series on how to create and manage a successful Social Media Governance Plan. At this point, you know that your key focus is to mitigate risks for your company that may arise from social media. The main risks that C-suite executives are concerned with are brand reputation damage and technology threats. (See our post on Understanding Key Corporate Risks for more details on C-Suite risk concerns.)

Controlling social media risks is all about creating a solid Social Media Governance Plan and maintaining an ongoing governance process. This series lays out a "best practice" outline that you can use for your company — just customize it to address specific concerns of your company and your industry. 

In Part 1Part 2, Part 3 and  of this blog series, we focused on the first eight steps of your plan:

  1. Gather the Corporate Stakeholders of Social Media Governance, and
  2. Review Corporate Risk Management Priorities
  3. Review the Corporate Goals for Social Media Governance
  4. Analyze Previous Successes, Failures, and Changes
  5. Social Media, Employment, and Industry Law and Regulation Review
  6. Review Corporate Social Media Policy
  7. Social Network Participation and Risk Review
  8. Discovery — Social Media Audit Process 

This is the final post in the series and we will highlight the five steps for processes and procedures of Social Media Governance. 

Continue Reading
9 min read

Prepare for Your Corporate Social Media Audit! Social Media Governance Plan: Part 3

By Janet Church on February 02, 2016

Social_Media_Audit___Brandle.pngIf you have been following this blog series on how to create a Social Media Governance Plan, you know that the key goal is to mitigate risks for your company. Research shows that corporations consider reputation damage as the most crucial risk concern with technology threats in the top ten.

Social media risks fall under both of these risk concerns, so creating a solid plan and ongoing governance process is certainly a "best practice" for every company. It also is critical to ensure the plan ties into the overall corporate risk management program.

In Part 1 of this blog series, we focused on the first two steps to prepare your plan:

  • Gather the Corporate Stakeholders of Social Media Governance, and
  • Review Corporate Risk Management Priorities

In Part 2, we focused on steps three through six:

  • Review the Corporate Goals for Social Media Governance
  • Analyze Previous Successes, Failures, and Changes
  • Social Media, Employment, and Industry Law and Regulation Review
  • Review Corporate Social Media Policy
This post (Part 3) continues with the process of creating your Social Media Governance Plan and prepares you for your corporate social media audit.  

Continue Reading
10 min read

Social Media Governance: Protect Your Company from Social Media Risks! Part 2

By Janet Church on January 21, 2016


Social media governance is an ongoing process with the primary goal of mitigating risks for your company. Research shows that corporations consider reputation damage as the most crucial risk concern with technology threats in the top ten. Social media risks fall under both of these risk concerns. 

To be successful at managing social media risks, it is critical to have a Social Media Governance Plan in place and to work the plan. It is also critical to ensure the plan ties into the overall corporate risk management program.

Whether you are creating your first Social Media Governance Plan or updating your current one, you need to make sure you cover all of the elements that are important to your company.

In Part 1 of this blog series, we focused on the first steps to prepare for your plan creation:

1.  Gather the Corporate Stakeholders of Social Media Governance, and

2.  Review Corporate Risk Management Priorities

This post (Part 2) continues with the items you need to consider for your Social Media Governance Plan. 

Continue Reading
8 min read

How to Mitigate Corporate Risks with a Social Media Governance Plan: Part 1

By Janet Church on January 13, 2016

When was the last time you updated your corporate social media governance plan and ensured all aspects of the plan are current, effective, and well-communicated? 

As we stated in our last blog post, research firms have listed risk to brand reputation as the #1 risk concern of global c-level executives, and risks arising from technology in the top 10. Social media can be an in-road for both of these risk concerns. This is why your Social Media Governance Plan is a critical part of the corporate risk program.

We know ... creating an effective corporate-wide plan can feel like a tremendous weight on your shoulders. But reacting to a social media risk event without a plan is a much bigger weight! So to help lighten the load, we're getting you started with a general direction of an effective Social Media Governance Plan. 

Continue Reading
5 min read

Understanding Key Corporate Risks to Better Manage Social Media Risk

By Janet Church on January 05, 2016


Throughout the year we keep our eyes focused on the service firms that conduct research on risk factors facing the C-level suite of global enterprises. Because social media can spread so quickly, the C-suite and the Boardroom have to consider how a major risk event will either stem from or play out on the web. Which means the people leading the digital and social media team need to have strong web presence governance in place to effectively manage these risk concerns.

Now that it is 2016, it's a good time to take a look at last year's risk research and consider what is top of mind for global CEO's. We believe this perspective can help you gain a general understanding of corporate risks and prepare you to have better conversations about the specific risks that your own CEO is concerned about for your company. Why? Because understanding your company's key risk concerns is the first step to developing an effective social media governance plan.

This post highlights the 2015 Global Risk Management research conducted by AON, DeloitteProtiviti (conducted by North Caroline University), and the US CEO Outlook 2015 by KPMG. The top findings you need to consider for your 2016 risk plan for web presence management and social media governance:

  • Damage to Reputation/Brand is the #1 global risk concern in most research.
  • Regulatory and Compliance concerns top all research reports, and
  • Disruptive Technology and Cyberthreats play prominently for all industries.
Your corporate web presence (web and social media sites) are inroads to trigger all of these major risk concerns! 

Continue Reading
4 min read

Brandle Tips: Automated Social Media Profile Monitoring

By Janet Church on December 06, 2015


Brandle Tips is a series of posts that highlight features and functions of the Brandle Presence Manager. We hope to make learning easier for our customers and to show other readers how easy web presence management can be!

Today's Brandle Tip is all about the Inventory Monitoring Column and how Brandle automatically monitors your social media profiles. When there is a monitoring issue, Brandle will email you the issues as well as present them in the Monitoring Column of the Inventory table. 

The key events that Brandle is presenting in the Monitoring Column are:

  • Profile Change Detection (Included with Brandle Presence Manager)
  • Compliance Criteria Failure (Included with the Compliance Module)

Each key event has multiple options that may be presented, and they all should be reviewed by a member of your Account Team. Once reviewed, the team member should either process the changes with the point-of-presence (POP) contact or approve the change and dismiss the issue. The rest of this post takes you through the steps.

Continue Reading
4 min read

What's another URL among friends, Facebook?

By Chip Roberson on October 28, 2015


LEAVE IT TO FACEBOOK...

...to randomly change the ground under your feet. Of all the things which are important to your business' web presence, the addresses people use to find you is near the top of the list. Lose your URL and you can become invisible.

However, URLs pose another problem which most businesses don't take into consideration: the fact that you can have too many URLs for the same web property. And now it seems that Facebook has decided to give your business page one more.

Big deal, you might say? Well if you're a large organization with lots of brands or locations, your problems just got multiplied...

Continue Reading
3 min read

Mortgage Industry Social Media Compliance — Examples Lead the Way!

By Janet Church on October 19, 2015

 

It's been almost two years since the FFIEC has issued its final guidance on social media for all businesses supervised by the CFPB. We've spent a lot of time talking about how regulated businesses can create social media governance programs and we've offered tips and ideas along the way for attaining social media compliance for mortgage companies. 

In our blog post Social Media Compliance & Your Sales Team: 6 Steps to Success, we suggest a process to help secure compliance with your loan officers. Step number five of that process is to "train your sales staff". One of the best ways to train employees on social media compliance is to give them examples and guidelines on what, exactly, you would like them to do with their social media accounts! 

Primary Residential Mortgage, Inc., one of Brandle's customers, has created Social Media Guidelines and Requirements for their loan officers to receive step-by-step instructions. The beauty of the document is that it is simple, gives an illustrated example for each approved social media site, and lists the compliance requirements on each page. PRMI is kind enough to let us share this "best practice" example of how to help loan officers with compliance and good brand standards! Perhaps it will help you with your training program for your "social sales team".

Continue Reading
6 min read

Social Media for Financial Advisors: New Survey Shows Trends

By Janet Church on October 05, 2015

In every industry, good sales and marketing professionals seek external data to support marketing ideas and business decisions. That is doubly true in a regulated industry, like financial services, where a decision could cost the company high compliance fines. So when external data is available, such as meaningful survey results showing social media industry trends, it's a great idea to leverage the findings to update, change, or confirm your existing social media programs.

Recently, Putnam Investments and Socialware conducted social media use surveys among advisors in financial services firms. In this article, I present highlights of the Putnam survey and more detail on the Socialware study.

The biggest data point from the Putnam Investment study that demonstrates why you should ramp up your social media program for advisors is

  • The share of advisors acquiring new clients through social media is up sharply to 79% (from 66% in 2014), with the average annual asset gain from these clients standing at $4.6 million.

The top findings in Socialware's Social Media Trends survey are:

  • 48% of advisors are allowed to create their own social media posts, as well as share pre-approved content
  • The top challenges center around social media risk management 
  • 39% of firms still have no ROI metrics to assess social media program success 

We hope you find information in this article to help you navigate the chasm of corporate risk and build a bridge to social media success!

Continue Reading

Featured