Brandle Social Media Governance Blog

3 min read

Why an Audit is the First Step in Enterprise Social Media Management

By Janet Church on August 18, 2017

The adage “you cannot manage what you cannot measure” has many applications in today’s business world, including enterprise social media management. In fact, with social media, it’s even more challenging — you can’t manage or measure what you don’t know! And what you don’t know can hurt you.

The root of this problem is that most organizations — including small firms, but especially large enterprises — have a much larger social media footprint than they realize. Yes, everyone from the CEO to the intern may know about the flagship social media accounts on Facebook and Twitter. But what they typically don’t know is that while there are multiple business pages being managed on each of these platforms, there are also dozens — or sometimes hundreds — of other accounts that are dormant, unattended, or automatically created by the social network (such as Place pages). These accounts are all truly yours (they are not counterfeit accounts) and can become a significant risk to your corporate brand reputation.

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4 min read

What's another URL among friends, Facebook?

By Chip Roberson on October 28, 2015


LEAVE IT TO FACEBOOK...

...to randomly change the ground under your feet. Of all the things which are important to your business' web presence, the addresses people use to find you is near the top of the list. Lose your URL and you can become invisible.

However, URLs pose another problem which most businesses don't take into consideration: the fact that you can have too many URLs for the same web property. And now it seems that Facebook has decided to give your business page one more.

Big deal, you might say? Well if you're a large organization with lots of brands or locations, your problems just got multiplied...

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7 min read

3 Social Media Compliance Tools You Need for a Regulated Business

By Janet Church on August 26, 2015

If my headline caught your attention, then I'm betting you are responsible for advertising and social media compliance in a regulated business. You may be in the financial sector (a mortgage, securities, or banking company) or other regulated industry (like a pharmaceutical or medical business), but the challenge of selecting the right solution for your web and social media governance program is the same for everyone:

What tool do I need to achieve corporate web and social media compliance?

There are three tools you need to consider to run a good compliance process. Once you understand the web and social media tools landscape for regulated businesses, you will know which tool is your priority starting point.

 

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