Brandle Social Media Governance Blog

3 min read

The Confusing Truth About Corporate Social Media Monitoring

By Chip Roberson on June 04, 2020

Many companies have a corporate policy stating that employees cannot use personal social media accounts for work. In some regards, this make sense as it is a priority for the business to conduct corporate social media monitoring on corporate accounts. It’s also good practice to use work accounts for work and personal accounts for other interests. However, when corporate social media monitoring comes into play, some platforms make this impossible — specifically Facebook and LinkedIn.
Continue Reading
5 min read

Brandle Adds New Social Media Monitoring and Compliance Features

By Janet Church on April 30, 2020

Brandle is excited to announce POP POSTS, our new content monitoring feature of the Brandle Presence Manager GRC Module. Since our launch in 2011, we have always monitored the profile content on the social media properties. Our focus was to discover and monitor the representation of the social property to catch bad actors creating counterfeit sites and to discover stale POPs (points-of-presence) that our customers needed to remove from their digital footprint. We left the content stream to publishing and listening platforms. But as social media governance and compliance needs have grown, our customers have requested that we expand our compliance features to the content stream (also called "post" area) of social media. Now, Brandle proudly boasts that POP Posts for the Brandle Presence Manager delivers comprehensive social media monitoring and compliance for all content in social media!

Continue Reading
8 min read

Successful Social Media Governance — Make a Plan & Work the Plan!

By Janet Church on March 02, 2016

This post is the fourth and final entry of our series on how to create and manage a successful Social Media Governance Plan. At this point, you know that your key focus is to mitigate risks for your company that may arise from social media. The main risks that C-suite executives are concerned with are brand reputation damage and technology threats. (See our post on Understanding Key Corporate Risks for more details on C-Suite risk concerns.)

Controlling social media risks is all about creating a solid Social Media Governance Plan and maintaining an ongoing governance process. This series lays out a "best practice" outline that you can use for your company — just customize it to address specific concerns of your company and your industry. 

In Part 1Part 2, Part 3 and  of this blog series, we focused on the first eight steps of your plan:

  1. Gather the Corporate Stakeholders of Social Media Governance, and
  2. Review Corporate Risk Management Priorities
  3. Review the Corporate Goals for Social Media Governance
  4. Analyze Previous Successes, Failures, and Changes
  5. Social Media, Employment, and Industry Law and Regulation Review
  6. Review Corporate Social Media Policy
  7. Social Network Participation and Risk Review
  8. Discovery — Social Media Audit Process 

This is the final post in the series and we will highlight the five steps for processes and procedures of Social Media Governance. 

Continue Reading
1 min read

Forrester TechRadar: Risk Management and GRC Tools

By Janet Church on December 17, 2015

Nick Hayes of Forrester has just published the December, 2015 report for Security and Risk Professionals. The title of the report is TechRadarTM: Risk Management, Q4.

In this Forrester report, Nick identifies the thirteen most important technology and service categories for risk management at various stages of market maturity, business value, and user adoption.

Hayes raises several issues/opportunities/risks/practices to consider in this report and we recommend it to anyone in the C-suite or who is tasked with managing risk to the enterprise.

Continue Reading

Featured