This post is the fourth and final entry of our series on how to create and manage a successful Social Media Governance Plan. At this point, you know that your key focus is to mitigate risks for your company that may arise from social media. The main risks that C-suite executives are concerned with are brand reputation damage and technology threats. (See our post on Understanding Key Corporate Risks for more details on C-Suite risk concerns.)
Controlling social media risks is all about creating a solid Social Media Governance Plan and maintaining an ongoing governance process. This series lays out a "best practice" outline that you can use for your company — just customize it to address specific concerns of your company and your industry.
- Gather the Corporate Stakeholders of Social Media Governance, and
- Review Corporate Risk Management Priorities
- Review the Corporate Goals for Social Media Governance
- Analyze Previous Successes, Failures, and Changes
- Social Media, Employment, and Industry Law and Regulation Review
- Review Corporate Social Media Policy
- Social Network Participation and Risk Review
- Discovery — Social Media Audit Process
This is the final post in the series and we will highlight the five steps for processes and procedures of Social Media Governance.