As I sit down to write this, I can't even think of a working title. What I'm about to explore is not a fun topic but it's a conversation every executive knows is coming. The Coronavirus/Covid-19 pandemic has triggered a series of events, which has destabilized markets and is affecting businesses, large and small, globally. The conclusion to draw is that layoffs are coming and crisis communication is going to be in play. Mitigating social media risks during company layoffs may not be your first crisis concern, but you will want a strategy to protect your global digital footprint and your brands.

Serious social media governance leaders know that a crisis event is in their future.  A social media crisis is not an "if" but a "when" situation. So the real question is: are you and your corporation ready to take charge and mitigate the risks when it happens? Recently, the NFL was put to the test when the hacker group OurMine decided to wreak havoc with team and player social media accounts. It's a good time to think about that event and ask yourself if you and your corporation are prepared to manage a social media crisis event like the NFL accounts being hijacked by hackers?