Brandle Social Media Governance Blog

5 min read

Brandle Adds New Social Media Monitoring and Compliance Features

By Janet Church on April 30, 2020

Brandle is excited to announce POP POSTS, our new content monitoring feature of the Brandle Presence Manager GRC Module. Since our launch in 2011, we have always monitored the profile content on the social media properties. Our focus was to discover and monitor the representation of the social property to catch bad actors creating counterfeit sites and to discover stale POPs (points-of-presence) that our customers needed to remove from their digital footprint. We left the content stream to publishing and listening platforms. But as social media governance and compliance needs have grown, our customers have requested that we expand our compliance features to the content stream (also called "post" area) of social media. Now, Brandle proudly boasts that POP Posts for the Brandle Presence Manager delivers comprehensive social media monitoring and compliance for all content in social media!

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3 min read

2 Tools for Social Media Security and Team Transitions

By Janet Church on April 08, 2020

During this challenging time of working-from-home, we are all trying to stay motivated and focused to produce the work that can make a difference in the world. Eventually, we and our co-workers will return to the office and the work we do now will help us transition into the business that will be required of us later. At this time, the visibility of what may be "required" is foggy at best, but for those of us in the social media governance space, we do know that the digital world is not slowing down. In fact, social media security is more critical than ever with bad actors taking advantage of consumer fears and political campaigns lying in wait.

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3 min read

Brandle Tasks! Easier Governance for Remote Workers

By Janet Church on March 19, 2020

We are fortunate that much of the Tech industry is able to work from home during our current Covid-19 pandemic. Brandle fully supports our employees to be remote workers during this time, and we are ready to help our customers in anyway we can. This is why we turned our attention to release a new feature set called Tasks

We know that teams get into their own work rhythm inside a company. Managing team duties and tasks around social media and digital governance can be more complicated when everyone is working from home. So we decided to create some features to make it easier for remote workers. Brandle Tasks has been on the development roadmap, but we expedited the code and testing this past week to help our customers who are newly working from home. This feature is offered to all of our customers at no additional fee.

Brandle Tasks can now help you manage team responsibilities, track specific tasks, and mark them as complete from within the Brandle System.

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4 min read

Mitigating Social Media Risks During Company Layoffs

By Chip Roberson on March 11, 2020

As I sit down to write this, I can't even think of a working title. What I'm about to explore is not a fun topic but it's a conversation every executive knows is coming. The Coronavirus/Covid-19 pandemic has triggered a series of events, which has destabilized markets and is affecting businesses, large and small, globally. The conclusion to draw is that layoffs are coming and crisis communication is going to be in play. Mitigating social media risks during company layoffs may not be your first crisis concern, but you will want a strategy to protect your global digital footprint and your brands.

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7 min read

3 Social Media Governance Essentials

By Janet Church on March 09, 2020

Sue Serna loves dinosaurs but is not one - here at the Christmas Market in Paris December 2019

Brandle has some amazing customers and we are fortunate to be able to work with top-tier professionals at global companies. These social media governance professionals not only stay on top of changes with each social network, they also must stay on top of what is happening with their brands across the company and across the web. It's a difficult job that balances strategic thinking, risk management practices, marketing trade-offs and extreme detail (all while keeping an eye to any crisis that may arise).

One of our most advanced social media governance professionals is Sue Serna, global Social Media Lead at Cargill. In January, Sue wrote an excellent LinkedIn post titled:

"Don't be a dinosaur! 3 social media governance must-dos for companies of any size."

We thought it would be a great review for Brandle readers, and I have received permission from Sue to share her post here. She got the idea for the post after  speaking with a student about social media governance. 
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4 min read

How to Prepare for a Corporate Social Media Crisis Event

By Chip Roberson on February 27, 2020

Serious social media governance leaders know that a crisis event is in their future.  A social media crisis is not an "if" but a "when" situation. So the real question is: are you and your corporation ready to take charge and mitigate the risks when it happens? Recently, the NFL was put to the test when the hacker group OurMine decided to wreak havoc with team and player social media accounts. It's a good time to think about that event and ask yourself if you and your corporation are prepared to manage a social media crisis event like the NFL accounts being hijacked by hackers?

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3 min read

The First Cross-Platform Social Media Ad Accounts Manager

By Janet Church on January 02, 2020

Brandle, Inc., the pioneer of corporate social media governance, is pleased to announce our newest module for the Brandle Presence Manager — the Brandle Ad Accounts Manager. This module solves the challenges large enterprises face managing cross-platform ad accounts across the company and around the world.

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2 min read

Inactive Twitter Accounts—An Opportunity to Reclaim Your Brand!

By Chip Roberson on December 06, 2019



We've all dealt with it; somebody grabbed your brand's name (or a variation thereof) and is holding it hostage on Twitter. Even worse, they could be misusing it as a counterfeit site phishing customers and sales. Getting that handle back can be tedious, expensive, and is not always successful. But there may be hope if that username is attached to an inactive Twitter account!

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4 min read

Twitter May Release Your Brand Username Soon. Be Ready!

By Chip Roberson on December 03, 2019

As reported by The Verge, Twitter started sending emails to the holders of accounts who had not signed in for six months or more:

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3 min read

Why Digital Brand Presence Consolidation Leads to Better CX

By Janet Church on November 22, 2019

A company’s digital brand presence is represented by the number of points of presence (POPs) –– social media accounts, web pages, micro pages, and digital profiles –– associated with that company. (Note, a company does not have to have control of a POP for it to be a part of its brand presence.) Some companies have a very large brand presence (or digital footprint), which contain hundreds, or even thousands, of POPs. But if the brand presence is disjointed, off-brand, or filled with rogue accounts, how strong can the customer experience (CX) be?

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