What large corporations don’t know about their digital brand presence can hurt them. Corporations that conduct global business and have a global following are likely to have hundreds –– if not thousands –– of points of presence (POPs) that relate to their brand. And hundreds more POPs that they aren’t aware of. Sometimes these accounts are created by well-meaning fans. Other times, they’re made by counterfeiters or cybercriminals who are planning to damage a company’s sales (and brand reputation). In this post we’ll highlight four key benefits of discovering your unknown brand presence, and why it’s critical for your digital risk management practice.
3 min read
3 min read
Facebook is making big changes, and as a result, businesses are going to be affected by them. In March, Mark Zuckerberg announced that Facebook services would be moving toward a more privacy-focused model. Given the social media “climate” of the past several years we can agree that some changes are good, even though we feel the pain when it requires unplanned changed is our business activities.
3 min read
When it comes to social media compliance, omissions and oversights can prove almost as damaging as “active mistakes.” Investment firms and brokerages have to ensure that brand compliance is maintained at all times online. Running an audit of existing social media accounts is a great way to accomplish this. However, it can be easy to overlook certain aspects of social media governance. Here, we’ll provide a checklist to help corporate compliance professionals cover their bases and protect their brand reputation:
1 min read
Brandle, Inc. was honored to present at the Incite Group Brand Marketing Summit last month. The Brand Marketing Summit brought together senior brand leaders from across the country for this two-day event in San Francisco. Presenters empowered hundreds of marketing leaders with strategic insights, best practices, and information on the latest marketing innovations. Brandle’s co-founder and Chief Marketing Officer, Janet Church, presented alongside other industry leaders from major corporations such as Facebook, Google, and Qualcomm.
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Businesses in the mortgage and financial industries that commit social media compliance infractions face a number of issues including legal and regulatory concerns, loss of consumer trust, and deterioration of brand reputation. These businesses simply cannot afford to make mistakes in regard to regulatory compliance. In the ever-changing landscape of the web, avoiding social media compliance mistakes can be difficult; employees may unintentionally break from corporate and regulatory policy, and companies may not have the resources or tools to manage their digital presence effectively. Here, we’ll outline four major digital compliance mistakes that are common in mortgage companies and explain what your organization can do to prevent them.
4 min read
Business mergers and acquisitions are complex and delicate transactions with many moving parts to the process. With so many business assets and liabilities in review it’s easy to forget about the details of the digital branded portfolio of the acquisition target. However, it is a critical part of a company’s asset offering and often is a significant representation of a company’s intellectual property (IP). And if the acquiring company is not careful, it can quickly uncover that the digital assets are actually liabilities.
The bottom line: is the digital footprint of your target acquisition healthy and does it present a strong brand reputation to its customer base? And when these assets are transferred, can you secure, transfer and (hopefully) improve that brand reputation?
This post is intended to highlight the areas to watch for so you can say “YES” to each of those questions above!
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We are excited to announce that the Brandle Presence Manager has added native support for the global social networks VK and Weibo.
This is great news for our global brand companies who need to discover, monitor and manage the digital presence of brands that are sold around the world!
3 min read
Online compliance monitoring is the process of ensuring that all online properties relating to corporate brands are following policies, procedures, and regulations. For companies in a regulated industry, it is a critical risk management practice governed by national and state laws and regulations.
When it comes to online compliance monitoring, most businesses focus on their corporate-owned active social media properties on major networks (such as Facebook, LinkedIn, Instagram, and Twitter). But if you are a regulated business and only monitoring your corporate-owned social properties, you are placing your company at risk. And the risks can range from a simple statement of correction, to a fine, or even a major hit to brand reputation. Once a brand has experienced a reputation hit, regaining the trust of the customer is a difficult task that can take years.
So how do you ensure you are covering all of the pieces of the online compliance monitoring puzzle?
2 min read
There are many digital threat avenues for bad-actors to infiltrate a corporation and social media has become a favorite. Even though there are technology solutions (such as Brandle) that help corporations with these risks, it still takes constant oversight, monitoring, and forward thinking. One area that is often overlooked is employee social media training specifically around the topic of risk to the corporation. This falls into the category of corporate social media security and risk management.
Creating a strong training program to educate employees on the risks and pathways that hackers and phishers use is critical. Delivering the requirements employees must follow to assist with corporate social media security should be mandatory. There are six key requirements that should be part of your social media security training program.
8 min read
The General Data Protection Regulation (GDPR) is a comprehensive European privacy law that took effect on May 25, 2018. Brandle views this law as an important step forward in streamlining personally identifiable information (PII) data protection requirements across the European Union.