Brandle Social Media Governance Blog

3 min read

Why Unknown Social Media Accounts are Critical to Your Digital Risk Management Practice

By Janet Church on July 18, 2019

What large corporations don’t know about their digital brand presence can hurt them. Corporations that conduct global business and have a global following are likely to have hundreds –– if not thousands –– of points of presence (POPs) that relate to their brand. And hundreds more POPs that they aren’t aware of. Sometimes these accounts are created by well-meaning fans. Other times, they’re made by counterfeiters or cybercriminals who are planning to damage a company’s sales (and brand reputation). In this post we’ll highlight four key benefits of discovering your unknown brand presence, and why it’s critical for your digital risk management practice. 

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3 min read

New 2019 Facebook Changes That Will Affect Brands

By Janet Church on July 16, 2019

Facebook is making big changes, and as a result, businesses are going to be affected by them. In March, Mark Zuckerberg announced that Facebook services would be moving toward a more privacy-focused model. Given the social media “climate” of the past several years we can agree that some changes are good, even though we feel the pain when it requires unplanned changed is our business activities. 

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3 min read

Social Media Compliance for Financial Advisors: 6 Errors and Omissions!

By Janet Church on June 27, 2019

When it comes to social media compliance, omissions and oversights can prove almost as damaging as “active mistakes.” Investment firms and brokerages have to ensure that brand compliance is maintained at all times online. Running an audit of existing social media accounts is a great way to accomplish this. However, it can be easy to overlook certain aspects of social media governance. Here, we’ll provide a checklist to help corporate compliance professionals cover their bases and protect their brand reputation:

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1 min read

Brandle at Incite Group Brand Marketing Summit

By Brandle on June 26, 2019

Brandle, Inc. was honored to present at the Incite Group Brand Marketing Summit last month. The Brand Marketing Summit brought together senior brand leaders from across the country for this two-day event in San Francisco. Presenters empowered hundreds of marketing leaders with strategic insights, best practices, and information on the latest marketing innovations. Brandle’s co-founder and Chief Marketing Officer, Janet Church, presented alongside other industry leaders from major corporations such as Facebook, Google, and Qualcomm.

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3 min read

The Top 4 Mistakes in Mortgage Social Media Compliance

By Janet Church on June 18, 2019

Businesses in the mortgage and financial industries that commit social media compliance infractions face a number of issues including legal and regulatory concerns, loss of consumer trust, and deterioration of brand reputation. These businesses simply cannot afford to make mistakes in regard to regulatory compliance. In the ever-changing landscape of the web, avoiding social media compliance mistakes can be difficult; employees may unintentionally break from corporate and regulatory policy, and companies may not have the resources or tools to manage their digital presence effectively. Here, we’ll outline four major digital compliance mistakes that are common in mortgage companies and explain what your organization can do to prevent them.

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4 min read

The Digital Footprint Challenges of Mergers & Acquisitions

By Janet Church on June 13, 2019

Business mergers and acquisitions are complex and delicate transactions with many moving parts to the process. With so many business assets and liabilities in review it’s easy to forget about the details of the digital branded portfolio of the acquisition target.  However, it is a critical part of a company’s asset offering and often is a significant representation of a company’s intellectual property (IP). And if the acquiring company is not careful, it can quickly uncover that the digital assets are actually liabilities.

The bottom line: is the digital footprint of your target acquisition healthy and does it present a strong brand reputation to its customer base? And when these assets are transferred, can you secure, transfer and (hopefully) improve that brand reputation?

This post is intended to highlight the areas to watch for so you can say “YES” to each of those questions above!

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1 min read

Brandle Announces Platform Support for VK and Weibo!

By Janet Church on May 07, 2019

We are excited to announce that the Brandle Presence Manager has added native support for the global social networks VK and Weibo.

This is great news for our global brand companies who need to discover, monitor and manage the digital presence of brands that are sold around the world!

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3 min read

Does Your Online Compliance Monitoring Puzzle Have the Right Pieces?

By Janet Church on April 17, 2019

Online compliance monitoring is the process of ensuring that all online properties relating to corporate brands are following policies, procedures, and regulations. For companies in a regulated industry, it is a critical risk management practice governed by national and state laws and regulations.

When it comes to online compliance monitoring, most businesses focus on their corporate-owned active social media properties on major networks (such as Facebook, LinkedIn, Instagram, and Twitter). But if you are a regulated business and only monitoring your corporate-owned social properties, you are placing your company at risk. And the risks can range from a simple statement of correction, to a fine, or even a major hit to brand reputation. Once a brand has experienced a reputation hit, regaining the trust of the customer is a difficult task that can take years. 

So how do you ensure you are covering all of the pieces of the online compliance monitoring puzzle?

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2 min read

6 Employee Training Requirements for Corporate Social Media Security

By Janet Church on October 16, 2018

There are many digital threat avenues for bad-actors to infiltrate a corporation and social media has become a favorite. Even though there are technology solutions (such as Brandle) that help corporations with these risks, it still takes constant oversight, monitoring, and forward thinking. One area that is often overlooked is employee social media training specifically around the topic of risk to the corporation. This falls into the category of corporate social media security and risk management.

Creating a strong training program to educate employees on the risks and pathways that hackers and phishers use is critical. Delivering the requirements employees must follow to assist with corporate social media security should be mandatory. There are six key requirements that should be part of your social media security training program.

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8 min read

Brandle's GDPR Commitment and Action

By Janet Church on May 30, 2018

The General Data Protection Regulation (GDPR) is a comprehensive European privacy law that took effect on May 25, 2018. Brandle views this law as an important step forward in streamlining personally identifiable information (PII) data protection requirements across the European Union. 

What is GDPR?

The GDPR is a data protection law (in effect May 25, 2018) in the EU that strengthens the protection of personal data in due to technological developments, increased globalization, and more complex international flows of personal data. It updates and replaces the national data protection laws currently in place with a single set of rules, directly enforceable in each EU membe r state. 
 
The GDPR regulates the processing of PII data, which includes collection, storage, transfer, or use. Any organization that processes personal data of EU individuals is within the scope of the law (whether the business has a physical location in the EU or not). The GDPR has a broad definition of “personal data” and covers any information relating to an identifiable individual (also called a “data subject”).
 
This post outlines Brandle's GDPR Commitment and the actions we are taking to comply with this important data protection regulation.
Topics: GDPR
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