Brandle, Inc., the pioneer of corporate social media governance, is pleased to announce our newest module for the Brandle Presence Manager — the Brandle Ad Accounts Manager. This module solves the challenges large enterprises face managing cross-platform ad accounts across the company and around the world.
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The First Cross-Platform Social Media Ad Accounts Manager
By Janet Church on January 02, 2020
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Inactive Twitter Accounts—An Opportunity to Reclaim Your Brand!
By Chip Roberson on December 06, 2019
We've all dealt with it; somebody grabbed your brand's name (or a variation thereof) and is holding it hostage on Twitter. Even worse, they could be misusing it as a counterfeit site phishing customers and sales. Getting that handle back can be tedious, expensive, and is not always successful. But there may be hope if that username is attached to an inactive Twitter account!
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Twitter May Release Your Brand Username Soon. Be Ready!
By Chip Roberson on December 03, 2019
As reported by The Verge, Twitter started sending emails to the holders of accounts who had not signed in for six months or more:
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Why Digital Brand Presence Consolidation Leads to Better CX
By Janet Church on November 22, 2019
A company’s digital brand presence is represented by the number of points of presence (POPs) –– social media accounts, web pages, micro pages, and digital profiles –– associated with that company. (Note, a company does not have to have control of a POP for it to be a part of its brand presence.) Some companies have a very large brand presence (or digital footprint), which contain hundreds, or even thousands, of POPs. But if the brand presence is disjointed, off-brand, or filled with rogue accounts, how strong can the customer experience (CX) be?
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Should Employers Monitor Employees' Social Media?
By Brandle on September 12, 2019
When it comes to brand presence management, a business’s employees are both an opportunity and a risk. On one hand, they can be your brand’s best ambassadors by promoting products and services to current and new audiences. On the other hand, they can also cause damage if they share protected information, intellectual property or even misinformation or damaging opinions.
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5 Steps to Monitor, Protect, & Review Your Digital Landscape
By Janet Church on August 29, 2019
The process of governing your digital landscape is a risk management practice that is never finished. The web is a fast-moving place and nothing in digital is static. This means that a quality governance program needs to quickly adapt to changes in social and digital environments as well as corporate priorities and policies.
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How to Optimize Your Digital Brand Reputation
By Janet Church on August 28, 2019
Social media governance is a two-pronged approach. The first aspect of social media governance relates to protecting a business’s brand from internal and external threats. The second is directed at improving brand reputation. Companies that focus on both of these areas will ultimately protect and strengthen the corporate brand. This article will focus on how to optimize your brand reputation in four steps:
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5 Essential Elements to Prepare Your Digital Governance Foundation
By Janet Church on August 16, 2019
At Brandle, we spend a lot of time guiding corporations on how to create a successful social media and digital governance plan. However, for real governance success, it is essential to prepare a digital governance foundation. Creating this foundation is the way to ensure executive support and global adherence to the plan! And working the plan is how the corporation can strengthen its digital brand reputation and reduce risks that may threaten brand health. While each company faces unique challenges in regard to digital governance and compliance, we see the greatest success with companies who first, prepare the groundwork, second, centralize governance, and third, introduce a corporate digital governance plan.
This post will take you through the five elements to prepare the groundwork for a successful digital governance plan and program!
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6 Phases to Secure and Optimize Your Corporate Digital Footprint
By Janet Church on August 01, 2019
For most companies, brand reputation and recognition is a priority. And if you read global risk research, you know that "cyber risks" and "damage to brand reputation" continue to rank in the top risk concerns of global CEOs. (You can take a closer look at research by Deloitte, PwC and AON.) And when you are talking about brand reputation and cyber risks, you are talking about your branded digital footprint!
Additionally, a significant portion of a CMO’s budget is allocated across digital channels and social relationships. So ensuring that these channels are secure, effective and monitored is critical. This is why digital governance programs are becoming a key function in major corporations.
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Why Unknown Social Media Accounts are Critical to Your Digital Risk Management Practice
By Janet Church on July 18, 2019
What large corporations don’t know about their digital brand presence can hurt them. Corporations that conduct global business and have a global following are likely to have hundreds –– if not thousands –– of points of presence (POPs) that relate to their brand. And hundreds more POPs that they aren’t aware of. Sometimes these accounts are created by well-meaning fans. Other times, they’re made by counterfeiters or cybercriminals who are planning to damage a company’s sales (and brand reputation). In this post we’ll highlight four key benefits of discovering your unknown brand presence, and why it’s critical for your digital risk management practice.