Brandle Blog

How Brand Consistency on Social Media is Critical for Your Customers

To attract and secure customers in today’s competitive business landscape, it is essential for every company to deliver a consistent brand image. for success and survival. As mentioned in Forbes, “consistency is the key to successful branding and consistency goes beyond the product itself. The brand promise must be clear with every interaction each stakeholder experiences.” This consistency must extend to every social media presence that represents a company’s brands.

If a company has a social customer care, sales, or ambassador program, it should also extend to the people who manage those accounts as they are strongly relating to (and representing) the company’s brands.

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Web Presence Management for a New Mobile App — Snapchat & Peach

All around us, the world seems to be going “mobile first”. Given almost all of us walk around with a powerful computer in our pocket, that’s not terribly surprising. However, if you’re an enterprise trying to keep track of each corporate web presence, new mobile-only apps like Snapchat and Peach may be causing you some frustration. 

How do you find and keep track of the accounts your employees may be creating to represent (or protect) your products and brands? It’s not like there is an obvious URL one can type into a browser to go to the app as the whole user experience happens on the phone.

However, all is not lost.

While it may seem that each mobile app is an island to itself, that’s usually not true – especially when the app is just getting started. When the app is young, it focuses mainly on building an audience and that requires a streamlined sign-up and invitation process.

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