In social media, what is a "point of presence" (aka a POP)?
Simply put, it's a general way of trying to reference the various sites, blogs, accounts, pages, boards, channels, streams, etc. that can represent someone or something online. In trying to reference all these various places where a brand – personal or corporate – may be be represented, it was challenging to find one word that can stand in for all those thingumajigs.
Brandle®, Inc. is dedicated to providing a comprehensive system for companies to manage the properties of their brands, identities, and relationships across the web and on all major social networks including Facebook, Twitter, YouTube, Instagram, LinkedIn, VK, and more. It is our mission to be the trusted source for social media governance and web presence management and to provide functionality that helps every enterprise manage, secure, and protect their brands.