Brandle Blog

Coca-Cola's New Social Centre — Where's Social Media Governance?

 I recently read an article in The Drum by Seb Joseph. The article focuses on how Coca-Cola, a mature social company, has created their new North American Social Centre to have central social media marketing of their brands. Seb describes the Social Centre as: 

"... a real-time newsroom to manage social media marketing for all the Coca-Cola trademarked brands (think Diet Coke, Fanta and Sprite). Staffed by 55 people, including marketers from Coca-Cola North America alongside executives from agencies Possible, Havas and Publicis-owned Moxie, they are focused on listening and analytics, content strategy, creation and publishing, community management, marketing science, legal and media buying."

This is really fantastic, especially since Coca-Cola has lead the way in strong storytelling on social, but there is a huge missing discipline in the Coca-Cola Social Centre.

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