Brandle Blog

7 Social Media Security Best Practices to Keep Your Business, Data & Reputation Safe

Corporate social media concerns have progressed past the question of ROI as a marketing discipline and have landed squarely in the Risk Officers lap as a security concern. In fact, social media security is a serious risk for every corporation. Since 2011, cyber criminals have found a home on social media where they perpetuate fraud. During the past  six months, CIO Insight states that cyber criminals have increased 70% (and it does not appear to be slowing down). CIO Insights also states that worldwide security breach costs will grow from $3 Billion in 2015 to $6 Trillion in 2021. That's a lot of crime, and a lot of damage to your company!

To protect brands and reputation, companies must now ensure that their social media accounts are not gateways that expose them to costly threats. this means that you need to keep vigilant watch for cyber risks, including:

Read More

Why Centralized Social Media Governance Works Best

As discussed by Brandle’s founder CEO Chip Roberson in a recent Forbes article, social media governance is a coordinated set of procedures, protocols, policies, workflows and tools. An organization should know what to rely on in order to ensure that valuable digital assets (social media accounts and websites) are secured, risks are mitigated, and compliance is maintained. 

However, in order to activate a robust social media governance plan, a critical question that large brand companies and multi-site organizations must address is whether to centralize this function, or to allocate authority and responsibility to various local entities (e.g. international offices, regional centers, retail stores, franchisees, etc).

Read More

How to Protect Your Brand from Rogue Social Media Accounts

The issue of rogue social media accounts has been in the mainstream news lately, with revelations about false Twitter accounts for various government agencies such as the EPA, NPS and NASA.

However, businesses that consider themselves safely outside of the rogue social media fray because they haven’t yet been targeted – or they feel that they’re too small to capture the attention of adversaries -- need to think again. Social media is quickly becoming one of the largest corporate risk sources for fines, lawsuits and lasting reputation damage.  

Below, we highlight the most common – and indeed, costliest – ways that more businesses each year discover the unpleasant truth about rogue social media accounts:

Read More

Why Social Media Risk Management is About More than Handling a PR Crisis

Corporations spend millions of dollars a year to increase their visibility and mindshare on social media. However, there are times when companies stand out on social media for all of the wrong reasons. Some notorious examples spring to mind:

  • The numerous United Airlines issues highlighting poor customer service.
  • Nivea figuring that it would be a good idea to launch a campaign around the tagline “white is purity.”
  • Pepsi’s recent Kendall Jenner ad where she brings a can of pepsi to a police officer at a protest, undermining Black Lives Matter protests across the U.S.
Read More

What is Social Media Governance & How Does it Protect Your Organization?

Now that social media is a widely accepted marketing channel to connect with consumers, executives have progressively elevated their concerns about the risks and the potential damage this technology can present to their companies. In fact, AON’s Global Risk Management Survey 2017 lists risk to brand reputation via social media as their number one risk concern.

It is no longer satisfactory to assume that the web is impossible to control — with the right tools and team, it is not only possible to control a corporate brand presence and social media ecosystem, it is necessary. But in order to make all of this risk management happen, a solid social media governance program needs to be created, adopted across the enterprise, and implemented. Like all risk management programs, there needs to be buy-in from the top and there needs to be a corporate-wide commitment to the ongoing discipline that successful social media governance requires.

Read More

How to Build a Strong Corporate Social Media Governance Team

Social media governance has become a new focus for the social enterprise. This governance practice is all about managing risks to the corporation (that might arise from social media) and maintaining brand standards and reputation across the social networks. Building the right social media governance team is critical to being successful.

Governance over social media is a difficult task. It is generally very detailed work that is ever-changing due to the ever-changing nature of the social networks and the fluidity of engagement. Strong governance needs to be applied cross-company, and spearheading training and process with multiple department heads can be challenging. To be successful at this governance practice, we recommend a two-tiered team approach : the core social media governance team and the extended team.

This post helps you define the team roles and gives you a start on determining your process for cross-company governance communication.

Read More

Coca-Cola's New Social Centre — Where's Social Media Governance?

 I recently read an article in The Drum by Seb Joseph. The article focuses on how Coca-Cola, a mature social company, has created their new North American Social Centre to have central social media marketing of their brands. Seb describes the Social Centre as: 

"... a real-time newsroom to manage social media marketing for all the Coca-Cola trademarked brands (think Diet Coke, Fanta and Sprite). Staffed by 55 people, including marketers from Coca-Cola North America alongside executives from agencies Possible, Havas and Publicis-owned Moxie, they are focused on listening and analytics, content strategy, creation and publishing, community management, marketing science, legal and media buying."

This is really fantastic, especially since Coca-Cola has lead the way in strong storytelling on social, but there is a huge missing discipline in the Coca-Cola Social Centre.

Read More

New E-book: How to Create a Corporate Social Media Governance Plan

We are pleased to announce the release of our new e-book — The Social Media Governance Plan. A Guide to Implement a Global Risk Management Process for Your Social Enterprise.

This e-book was written by Janet Church of Brandle, and highlights the steps that are essential for corporate-wide acceptance of a social media governance plan and process. 

For over four years, the Brandle Team has been focused on how we can make social media governance and web presence management as easy as possible for companies with a larger portfolio of brands and social media ecosystems. When you spend that much time thinking about (and working with customers on) governance, risk management, and the global structure of an enterprise, you learn a lot! And now we are sharing the knowledge.

Here is what you will learn in this e-book:

Read More

Top 5 Social Media Audit Mistakes!

If you are the person ultimately responsible for enterprise-wide social media governance, then you know how challenging it can be to conduct a social media audit. The first challenge is getting all departments to agree on the key requirements that should be included in the audit in order to protect the company from digital risks. The second challenge is getting the time and resources dedicated to conduct the audit and produce meaningful reports that demonstrate strong social media governance! 

If you have managed to overcome these two challenges and have actually produced a social media audit, the last thing you want to hear is that there are errors or omissions in the audit criteria and final reports.

At Brandle, we not only conduct automated audits every day, but we also see the past audits of companies attempting to update or correct previous manual audit efforts. This post highlights five top social media audit errors or omissions that we see in enterprise brand presence audits. Be sure to include these elements in your next audit to secure your brand presence across the web. 

For each item highlighted, we have placed a High, Medium or Low rating for CORPORATE RISK LEVEL and for FREQUENCY of the occurrence.

We hope this helps you have a higher degree of confidence that you are implementing strong social media governance and social media risk management.

Read More

Web Presence Management for a New Mobile App — Snapchat & Peach

All around us, the world seems to be going “mobile first”. Given almost all of us walk around with a powerful computer in our pocket, that’s not terribly surprising. However, if you’re an enterprise trying to keep track of each corporate web presence, new mobile-only apps like Snapchat and Peach may be causing you some frustration. 

How do you find and keep track of the accounts your employees may be creating to represent (or protect) your products and brands? It’s not like there is an obvious URL one can type into a browser to go to the app as the whole user experience happens on the phone.

However, all is not lost.

While it may seem that each mobile app is an island to itself, that’s usually not true – especially when the app is just getting started. When the app is young, it focuses mainly on building an audience and that requires a streamlined sign-up and invitation process.

Read More