Business mergers and acquisitions are complex and delicate transactions with many moving parts to the process. With so many business assets and liabilities in review it’s easy to forget about the details of the digital branded portfolio of the acquisition target. However, it is a critical part of a company’s asset offering and often is a significant representation of a company’s intellectual property (IP). And if the acquiring company is not careful, it can quickly uncover that the digital assets are actually liabilities.
The bottom line: is the digital footprint of your target acquisition healthy and does it present a strong brand reputation to its customer base? And when these assets are transferred, can you secure, transfer and (hopefully) improve that brand reputation?
This post is intended to highlight the areas to watch for so you can say “YES” to each of those questions above!