Online compliance monitoring is the process of ensuring that all online properties relating to corporate brands are following policies, procedures, and regulations. For companies in a regulated industry, it is a critical risk management practice governed by national and state laws and regulations.
When it comes to online compliance monitoring, most businesses focus on their corporate-owned active social media properties on major networks (such as Facebook, LinkedIn, Instagram, and Twitter). But if you are a regulated business and only monitoring your corporate-owned social properties, you are placing your company at risk. And the risks can range from a simple statement of correction, to a fine, or even a major hit to brand reputation. Once a brand has experienced a reputation hit, regaining the trust of the customer is a difficult task that can take years.
So how do you ensure you are covering all of the pieces of the online compliance monitoring puzzle?