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Brandle Social Media Governance Blog

4 min read

What's another URL among friends, Facebook?

By Chip Roberson on October 28, 2015

LEAVE IT TO FACEBOOK...

...to randomly change the ground under your feet. Of all the things which are important to your business' web presence, the addresses people use to find you is near the top of the list. Lose your URL and you can become invisible.

However, URLs pose another problem which most businesses don't take into consideration: the fact that you can have too many URLs for the same web property. And now it seems that Facebook has decided to give your business page one more.

Big deal, you might say? Well if you're a large organization with lots of brands or locations, your problems just got multiplied...

Topics: social account management social media inventory Social Media Audit Social Media Governance point-of-presence web presence management social media management tools
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6 min read

Enterprise Social Media Account Management

By Chip Roberson on August 20, 2014

Taming Your Enterprise Social Media Presence

Your boss has just asked you to inventory all the social media accounts used across the enterprise. On the surface, enterprise social media account management may sound simple to your boss but you know it's nothing but.... That's because social media points-of-presence (POPs) can be created by anyone at any time without any form of control or oversight by you or your team.

Topics: Brand Presence Management social account management socialmedia Chief Marketing Officer brand-protection social media inventory Chief Information Officer Compliance Officer social audit asset management social media credential management Social Media Ownership Social Media Audit Corporate Legal Counsel compliance social media password management Social Media Governance Social Media Risk Management Chief Digital Officer social-inventory Social Media Compliance social media Social Media Footprint Social Media Security Social Media Strategist
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