HIPAA - those are five letters that keep healthcare compliance and risk officers awake at night.
As we've explored before, a business of any size is going to be challenged to stay on top of its social footprint. When we've run social presence audits for hospital networks, we usually find a multitude of social media "points of presence" including those for the corporate brand, individual hospitals, specialty centers, departments, programs, campaigns, doctors, nurses and even the gift shop!
Quickly! Think about how you manage your social media.
I bet what came to mind was some collection of content publishing, listening, or analysis systems. If you're in a regulated industry then perhaps a content compliance or archiving system might have come to mind.
What's the common denominator? Content. That's not a bad thing since sharing content is why we're on social media. However, we're overlooking a fundamental component – Presence!
Brandle®, Inc. is dedicated to providing a comprehensive system for companies to manage the properties of their brands, identities, and relationships across the web and on all major social networks including Facebook, Twitter, YouTube, Instagram, LinkedIn, VK, and more. It is our mission to be the trusted source for social media governance and web presence management and to provide functionality that helps every enterprise manage, secure, and protect their brands.
