Brandle Social Media Governance Blog

4 min read

Social Media for the Retail Industry - Going Local and Liking It!

By Chip Roberson on October 08, 2013

Dear Big Retail CMO, is Social coming between you and your stores?

Does it feel like employees are reading from a different social play book...working at cross purposes?

As the CMO, you probably see social as something best left to the team at HQ to communicate the big brand messages. You may even consider social media at the store level as something unruly, that "doesn't move the needle," and which brings unwanted brand risk. However, your store managers probably look at it differently. From their point of view they are responsible for driving sales to their stores and who knows your local customers better than the local team? So, your store managers probably see social media as something which can "move the needle" for their store.

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5 min read

Only the Paranoid Survive - Social Business Inflection Point

By Chip Roberson on July 24, 2013

It predates the rise of "social business" but one of the most compelling and useful business books I've read is Andy Grove's "Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company". I read it when it came out in 1996 and its wisdom – particularly around "strategic inflection points" – has never left me:

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