We are ecstatic here at Brandle, Inc.! It was just over one year ago that Chip Roberson (our fearless CEO) and I sat down to discuss some new ideas to help tame the Web chaos that social media had created. Given our professional histories are in enterprise technology solutions, we decided to focus on the challenges facing brands. Chip had a few really good ideas and one brilliant one we called Brandle, which is a mash-up of brand + handle. We called Ed (our equally fearless Director of Engineering) and then the three of us spent the next two months at a whiteboard modeling out the product and discussing use cases. We tested the idea with some friends who manage social media for some major enterprises and we got a resounding “YES” to the question: “Does this solve a major pain point for you?” We then passed it by our BOD member Jim Levy (who has been with us since we were Socialogue, the predecessor to Brandle) who made the statement "This is big...really BIG".