A POP (Point-of-Presence) is any social media account, page, board, or channel relating to your brands or company.
You can also download the related spreadsheet Social Media Team Member Transition Checklist here:
For additional resources, check out these recent blogs:
Brandle®, Inc. is dedicated to providing a comprehensive system for companies to manage the properties of their brands, identities, and relationships across the web and on all major social networks including Facebook, Twitter, YouTube, Instagram, LinkedIn, VK, and more. It is our mission to be the trusted source for social media governance and web presence management and to provide functionality that helps every enterprise manage, secure, and protect their brands.