The Technology Industry

Top Use Cases for Technology

Social Media Governance

Social Media Audit

Counterfeit Account Discovery

Brand Compliance & Reputation Protection

Certified Professional Social Program

Certified Brand Ambassador Employee Program

M&A Process with digital and social Inventory

The tech industry is constantly changing. New products and innovations come to market nearly every day, and all with partners, certified professionals, communities, and employee support. Social Media in tech produces an enormous digital ecosystem and it’s essential for businesses operating in this sector to have a strong social media governance and web presence management plan in place.

Tech companies require social media governance for several specific reasons. First, many tech companies have a global footprint, with localized accounts for the company, products and communities. Second, the Tech industry enjoys applying technology to many roles, so official employee brand ambassador social programs are common (as are sales and support). Third, the industry has a lot of technology partners and certified professional programs that are based on terms and success levels; if a certified partner is a gold level one year they may not be the next. Lastly, the tech industry likes mergers and acquisitions which creates a lot of ownership and employee changes. Without strong Tech social media governance, none of this is manageable and the web becomes a messy place of inconsistent and inaccurate branding. And this is only the authorized accounts (before adding on the rogue and counterfeit accounts). 

The above issues can create many problems for tech companies. Having a large digital footprint can make it difficult to keep tabs on every account related to your brand. Third-party partners may also lose certain certifications, but not update their website or account to reflect that fact. And tech companies may find it difficult to manage their social media accounts after a merger or acquisition. Confusion after a merger/acquisition can lead to important accounts becoming inactive, employees losing account information, and customers trying to interact with a page that is no longer responsive.

Rebranding is also common among tech companies, and as a result, social media directors need to have the ability to manage all social media accounts related to their brand. Brand inconsistency across different accounts or websites can lead to customer confusion and damaged brand reputation.

Brandle delivers the tools for best-in-class social media governance and enables tech companies to compile a living inventory of all websites representing or relating to their brands. Brandle products allow companies to monitor social media accounts to ensure brand compliance and also identify potential threats like rogue or counterfeit accounts (in addition to more benevolent pages, like those created by fans of a product). Brandle also performs a continual social media audit on the brands and identities you care about most.

If you have launched an employee brand ambassador program, Brandle helps you automatically monitor the policy agreements made in order to ensure brand consistency and compliance on every level. Brandle software does not require OAuth access to monitor, making it easy for your central governance team and other team members to view and monitor your branded ecosystem.

Brandle delivers the social media governance tech companies need to inventory. monitor, manage and protect 100% of their digital footprint.