Brandle Management

Our team is led by four seasoned technology industry veterans with a successful track record in creating and launching new technologies and building companies.

Chip Roberson, Founder and CEO

Chip Roberson, Founder and CEO

With over 25 years of experience in the software industry, Chip leads Brandle with a keen eye towards building the company and team as well as designing enterprise-class products. A true entrepreneur, Chip thrives at the intersection of engineering and the social sciences, combining his analytic skills with his ingenuity to think of new ways of solving today’s challenges.

 He was the founder, CEO and chief architect of Socialogue, Inc. (the predecessor to Brandle, Inc.) in 2010 when the focus was on building a Social Media Management System. With the proliferation of social media, Chip recognized a larger problem was not being solved online, and decided to pivot the company and technology to create the Brandle Presence Manager.


Chip has been an angel investor and corporate board member/adviser to a select number of companies through Carneros Ventures, LLC. He was also a founder and the software architect at Cerent Corporation, an optical equipment company sold to Cisco in 1999 for $7.2 billion. Chip holds a U.S. patent, a BS in Computer Science and Economics as well as a MS in Computer Science from the College of William & Mary in Virginia.

Edgar Abadines, Engineering

Edgar Abadines, Engineering

Edgar leads product development at Brandle. He is a 20-year technology veteran who brings to Brandle experience in mobile, web, and embedded technologies. Prior to Brandle, Edgar was the Lead Developer at Socialogue where he led the software development team to a successful Alpha release of the SMMS web product at the 2011 SxSW conference.

In addition, Edgar was the principal at e4c solutions, llc, a pioneer company in the mobile software applications space concentrating on the Android and Apple iOS platforms. He led the product development team in achieving a number of mobile application successes. e4c solutions produced three apps that made the iTunes App Store’s What’s Hot List — Zanshin (2009), Pad Math (2010), and Conversational Tagalog (2010). Edgar has also held lead software engineering roles at Cisco Systems, Cerent Corporation (acquired by Cisco Systems), Nortel Networks and BNR. He holds a US patent, a MS in Electrical Engineering from North Carolina State University and a BS in Electrical Engineering and Public Policy from Carnegie Mellon University.

Janet Church, Marketing & Customer Experience

Janet Church, Marketing

Janet is an entrepreneur and tech-industry veteran dedicated to leading Brandle’s marketing and customer experience. As an early employee at Microsoft, Janet helped launch many of the products we work with today. She went on to create her own multi-million dollar technology marketing firm, Janet Church & Associates, Inc. (JCA), where she presided as President and CEO for 16 years.

At JCA, Janet and her team were integral to the launch of Microsoft Windows, and other products by Microsoft, Intel, Apple, and their Independent Hardware and Software Vendors. JCA also produced significant partner, developer and customer adoption programs, including the C-suite executive programs dedicated to Fortune 1,000 companies. Many of the systems and programs designed and implemented by Janet and JCA are currently used industry-wide. Since selling JCA, Janet has offered strategic and marketing consulting for businesses and non-profits through her firm Alt Ideas, LLC and currently sits on the National Board of Directors of the Sjogren’s Syndrome Foundation.

David Hillard, Product Development

David Hillard, Product Development

David is a 20-year veteran of building and leading outstanding development teams and working hand-in-hand with customers to define and deliver meaningful solutions and products. His successes in embedded software, UI design, software architecture, and product requirement definition have benefitted many technology companies and awarded him with multiple software patents.

Prior to joining Brandle, Dave managed Cisco Systems’ geographically diverse Optical Networking software group where he oversaw software development for all data-oriented cards and the group’s ground-breaking network-wide traffic provisioning system. He was also responsible for the initial development and roll-out of Cerent Corporation’s flagship 454 product line’s optical interface cards and redundancy capabilities.

Additionally, David has made significant contributions to the success of other companies, including Sun Microsystems, Harris Corporation, Siemens UB Med (Germany) and Anderson Consulting.