Social Media Governance Best Practices to Protect Your Brand


This presentation highlights the six phases of social media governance to protect your brand online.


The typical corporate social landscape we see involves inactive accounts, poor performance, inconsistent brand standards and low policy adherence. After all, it's tough to manage many brands, locations and accounts at a corporate level.

With the six phases outlined in this presentation, you'll be on the right track to developing your own corporate social media governance program based on the best practices of global corporations.

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