Brandle Blog

7 Social Media Security Best Practices to Keep Your Business, Data & Reputation Safe

Corporate social media concerns have progressed past the question of ROI as a marketing discipline and have landed squarely in the Risk Officers lap as a security concern. In fact, social media security is a serious risk for every corporation. Since 2011, cyber criminals have found a home on social media where they perpetuate fraud. During the past  six months, CIO Insight states that cyber criminals have increased 70% (and it does not appear to be slowing down). CIO Insights also states that worldwide security breach costs will grow from $3 Billion in 2015 to $6 Trillion in 2021. That's a lot of crime, and a lot of damage to your company!

To protect brands and reputation, companies must now ensure that their social media accounts are not gateways that expose them to costly threats. this means that you need to keep vigilant watch for cyber risks, including:

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Successful Social Media Governance — Make a Plan & Work the Plan!

This post is the fourth and final entry of our series on how to create and manage a successful Social Media Governance Plan. At this point, you know that your key focus is to mitigate risks for your company that may arise from social media. The main risks that C-suite executives are concerned with are brand reputation damage and technology threats. (See our post on Understanding Key Corporate Risks for more details on C-Suite risk concerns.)

Controlling social media risks is all about creating a solid Social Media Governance Plan and maintaining an ongoing governance process. This series lays out a "best practice" outline that you can use for your company — just customize it to address specific concerns of your company and your industry. 

In Part 1Part 2, Part 3 and  of this blog series, we focused on the first eight steps of your plan:

  1. Gather the Corporate Stakeholders of Social Media Governance, and
  2. Review Corporate Risk Management Priorities
  3. Review the Corporate Goals for Social Media Governance
  4. Analyze Previous Successes, Failures, and Changes
  5. Social Media, Employment, and Industry Law and Regulation Review
  6. Review Corporate Social Media Policy
  7. Social Network Participation and Risk Review
  8. Discovery — Social Media Audit Process 

This is the final post in the series and we will highlight the five steps for processes and procedures of Social Media Governance. 

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Social Media Governance: Protect Your Company from Social Media Risks! Part 2


Social media governance is an ongoing process with the primary goal of mitigating risks for your company. Research shows that corporations consider reputation damage as the most crucial risk concern with technology threats in the top ten. Social media risks fall under both of these risk concerns. 

To be successful at managing social media risks, it is critical to have a Social Media Governance Plan in place and to work the plan. It is also critical to ensure the plan ties into the overall corporate risk management program.

Whether you are creating your first Social Media Governance Plan or updating your current one, you need to make sure you cover all of the elements that are important to your company.

In Part 1 of this blog series, we focused on the first steps to prepare for your plan creation:

1.  Gather the Corporate Stakeholders of Social Media Governance, and

2.  Review Corporate Risk Management Priorities

This post (Part 2) continues with the items you need to consider for your Social Media Governance Plan. 

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How to Mitigate Corporate Risks with a Social Media Governance Plan: Part 1

When was the last time you updated your corporate social media governance plan and ensured all aspects of the plan are current, effective, and well-communicated? 

As we stated in our last blog post, research firms have listed risk to brand reputation as the #1 risk concern of global c-level executives, and risks arising from technology in the top 10. Social media can be an in-road for both of these risk concerns. This is why your Social Media Governance Plan is a critical part of the corporate risk program.

We know ... creating an effective corporate-wide plan can feel like a tremendous weight on your shoulders. But reacting to a social media risk event without a plan is a much bigger weight! So to help lighten the load, we're getting you started with a general direction of an effective Social Media Governance Plan. 

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Enterprise Social Media Account Management

Taming Your Enterprise Social Media Presence

Your boss has just asked you to inventory all the social media accounts used across the enterprise. On the surface, enterprise social media account management may sound simple to your boss but you know it's nothing but.... That's because social media points-of-presence (POPs) can be created by anyone at any time without any form of control or oversight by you or your team.

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Social Media Compliance for the Mortgage Industry

When used properly, web and social media sites are powerful marketing tools which can bring customers to your door; however, they can also bring the regulators knocking. The FFIEC has finalized its guidance on the use of social media by financial institutions and the CFPB has started the door-knocking. Factor in the use of social media by mortgage loan originators (MLOs), which you are also required to monitor, and the compliance challenge is escalated. Now state regulators (for example WA, TX, CA and AZ) are getting more aggressive in overseeing the use of social media and are sending out "intent to audit" letters. Are you prepared to meet the challenge of an audit?

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