Brandle Social Media Governance Blog

5 min read

Brandle Adds New Social Media Monitoring and Compliance Features

By Janet Church on April 30, 2020

Brandle is excited to announce POP POSTS, our new content monitoring feature of the Brandle Presence Manager GRC Module. Since our launch in 2011, we have always monitored the profile content on the social media properties. Our focus was to discover and monitor the representation of the social property to catch bad actors creating counterfeit sites and to discover stale POPs (points-of-presence) that our customers needed to remove from their digital footprint. We left the content stream to publishing and listening platforms. But as social media governance and compliance needs have grown, our customers have requested that we expand our compliance features to the content stream (also called "post" area) of social media. Now, Brandle proudly boasts that POP Posts for the Brandle Presence Manager delivers comprehensive social media monitoring and compliance for all content in social media!

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5 min read

Understanding Key Corporate Risks to Better Manage Social Media Risk

By Janet Church on January 05, 2016


Throughout the year we keep our eyes focused on the service firms that conduct research on risk factors facing the C-level suite of global enterprises. Because social media can spread so quickly, the C-suite and the Boardroom have to consider how a major risk event will either stem from or play out on the web. Which means the people leading the digital and social media team need to have strong web presence governance in place to effectively manage these risk concerns.

Now that it is 2016, it's a good time to take a look at last year's risk research and consider what is top of mind for global CEO's. We believe this perspective can help you gain a general understanding of corporate risks and prepare you to have better conversations about the specific risks that your own CEO is concerned about for your company. Why? Because understanding your company's key risk concerns is the first step to developing an effective social media governance plan.

This post highlights the 2015 Global Risk Management research conducted by AON, DeloitteProtiviti (conducted by North Caroline University), and the US CEO Outlook 2015 by KPMG. The top findings you need to consider for your 2016 risk plan for web presence management and social media governance:

  • Damage to Reputation/Brand is the #1 global risk concern in most research.
  • Regulatory and Compliance concerns top all research reports, and
  • Disruptive Technology and Cyberthreats play prominently for all industries.
Your corporate web presence (web and social media sites) are inroads to trigger all of these major risk concerns! 

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