Brandle Blog

Why Monitoring Employee Social Media Accounts Protects Your Brand

To monitor, or not to monitor? It is widely accepted by corporate social media and risk managers that major brand damage can occur via a social channel, but real harm can also come from employees’ social media accounts. For regulated companies, this is certainly true — in fact, they are legally required to monitor employee social media. But most companies should consider monitoring their employees key social accounts as a corporate risk and brand protection discipline.

Part of the corporate risk assessment (conducted by the risk team) should include an analysis of the risk profile presented by employee social media and whether a monitoring program is an important addition. If the risk profile is low, a monitoring program can be bypassed, if it is medium or high (such as a company that has a strong M&A practice or a large intellectual property portfolio), then this practice should be adopted. The monitoring program could focus on key employee types that are employed in a higher risk area, and not all employees. This certainly makes sense for very large corporations. However, every company should have a general employee social media policy that covers all employees.

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By Janet Church | September 18, 2017 Tags: social media | 0 Comments

How Brand Consistency on Social Media is Critical for Your Customers

To attract and secure customers in today’s competitive business landscape, it is essential for every company to deliver a consistent brand image. for success and survival. As mentioned in Forbes, “consistency is the key to successful branding and consistency goes beyond the product itself. The brand promise must be clear with every interaction each stakeholder experiences.” This consistency must extend to every social media presence that represents a company’s brands.

If a company has a social customer care, sales, or ambassador program, it should also extend to the people who manage those accounts as they are strongly relating to (and representing) the company’s brands.

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Brandle Tips: Automated Social Media Profile Monitoring


Brandle Tips is a series of posts that highlight features and functions of the Brandle Presence Manager. We hope to make learning easier for our customers and to show other readers how easy web presence management can be!

Today's Brandle Tip is all about the Inventory Monitoring Column and how Brandle automatically monitors your social media profiles. When there is a monitoring issue, Brandle will email you the issues as well as present them in the Monitoring Column of the Inventory table. 

The key events that Brandle is presenting in the Monitoring Column are:

  • Profile Change Detection (Included with Brandle Presence Manager)
  • Compliance Criteria Failure (Included with the Compliance Module)

Each key event has multiple options that may be presented, and they all should be reviewed by a member of your Account Team. Once reviewed, the team member should either process the changes with the point-of-presence (POP) contact or approve the change and dismiss the issue. The rest of this post takes you through the steps.

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A List of Brands on Ello

With the new social network Ello getting 30,000-40,000 signup requests per hour, the platform has attracted our interest at Brandle. As you may know, our Brandle Presence Manager helps companies discover and track points-of-presence on the web where their enterprise appears to be represented, so this mad rush to create accounts made us wonder "who is really on this network?"

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Enterprise Social Media Account Management

Taming Your Enterprise Social Media Presence

Your boss has just asked you to inventory all the social media accounts used across the enterprise. On the surface, enterprise social media account management may sound simple to your boss but you know it's nothing but.... That's because social media points-of-presence (POPs) can be created by anyone at any time without any form of control or oversight by you or your team.

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Social Media Compliance for the Mortgage Industry

When used properly, web and social media sites are powerful marketing tools which can bring customers to your door; however, they can also bring the regulators knocking. The FFIEC has finalized its guidance on the use of social media by financial institutions and the CFPB has started the door-knocking. Factor in the use of social media by mortgage loan originators (MLOs), which you are also required to monitor, and the compliance challenge is escalated. Now state regulators (for example WA, TX, CA and AZ) are getting more aggressive in overseeing the use of social media and are sending out "intent to audit" letters. Are you prepared to meet the challenge of an audit?

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Brand Disrupted: How Social Media and Brand Protection Technology Converged

Every few years technology evolves and something wondrous emerges that affects businesses and consumers in a significant way. Often, the new technology replaces an existing technology, or even makes it obsolete. In some cases, it has a major impact on how an enterprise shifts its IT focus to better serve its customers and shareholders. We’ve come to know these impactful technologies as “disruptive.” The most significant “disruptive technology” of the past ten years has been social media; not just for the platforms themselves, but because it takes a significant shift in business culture and operational excellence to incorporate it effectively. In fact, it takes a transformation.

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Social Media Governance: Reduce Corporate Risk and Strengthen Brand Equity

If you have been following my Social Media Governance series, you know that I have introduced new terms and laid out several processes to help you strengthen your Social Media Governance plan. The last post was all about conducting an effective audit and creating a solid inventory. In this post, Part 3 of the series, I will highlight how you maintain brand equity and reduce corporate risk as a social enterprise. It's all about monitoring what you know, looking for what you don't know, and implementing the governance needed at any given time.

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How to Conduct an Effective Social Media Audit! Social Media Governance: Part 2

Last week I began a series on Social Media Governance with the first post titled 3 Keys to Managing Your Social Footprint. In that post I stressed the distinction between social presence governance and social content governance. For a decade people have focused their governance concerns on what can and cannot be said within the content stream of social networks, placing guidelines in a corporate social media policy. This is social content governance.

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How to Avoid HIPAA Violations in Social Media

HIPAA - those are five letters that keep healthcare compliance and risk officers awake at night.

As we've explored before, a business of any size is going to be challenged to stay on top of its social footprint. When we've run social presence audits for hospital networks, we usually find a multitude of social media "points of presence" including those for the corporate brand, individual hospitals, specialty centers, departments, programs, campaigns, doctors, nurses and even the gift shop!

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