Every few years technology evolves and something wondrous emerges that affects businesses and consumers in a significant way. Often, the new technology replaces an existing technology, or even makes it obsolete. In some cases, it has a major impact on how an enterprise shifts its IT focus to better serve its customers and shareholders. We’ve come to know these impactful technologies as “disruptive.” The most significant “disruptive technology” of the past ten years has been social media; not just for the platforms themselves, but because it takes a significant shift in business culture and operational excellence to incorporate it effectively. In fact, it takes a transformation.
4 min read
Brand Disrupted: How Social Media and Brand Protection Technology Converged
Topics:
Brand Presence Management
AON
SalesForce Marketing Cloud
Chief Marketing Officer
brand-protection
Chief Information Officer
Corporate Legal Counsel
Deloitte
Chief Risk Officer
Social Media Governance
Social Media Risk Management
social media risk
Chief Digital Officer
Social Media Compliance
risk management
social media
Clayton Christensen
Disruptive Technology
Social Media Strategist
Altimeter Group
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5 min read
3 Keys to Managing Your Social Footprint. Social Media Governance: Part 1
Every New Year you naturally begin setting goals and making plans to achieve new heights in your career and personal life. You know that the best way to reach (and exceed) goals is to make a plan, follow it, and adjust when necessary. This is true whether you want to get a handle on those holiday pounds or get a handle on your brand presence in social media.
Topics:
Brand Presence Management
AON
Chris Boudreaux
W2O Group
Chief Marketing Officer
Resource
Social Media Audit
Deloitte
brand audit
Social Media Governance
Social Media Risk Management
social media risk
social-presence
Chief Digital Officer
social-inventory
Social Media Compliance
Social Media Footprint
Social Media Strategist
Altimeter Group
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